Over a decade of development and billions invested

IQOS is a product worth switching to.

IQOS Heat Blade Technology

The science behind the vision.

HeatControl™ Technology generates a flavorful nicotine-containing vapor. And since the tobacco does not burn, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.

The best of tobacco meets the best of technology.

More than a decade ago, scientists and experts from around the world gathered in Neuchatel, Switzerland, to revolutionize tobacco enjoyment.


PMI naučnik radi u laboratoriji
Otvoren IQOS beli džepni punjač

The result is IQOS: technological innovation in tobacco industry that generates on average 90-95% lower level of harmful chemicals compared to the smoke of  a standard reference cigarette.*  [based on clinical evidence]Switching completely to IQOS is likely to present less risk to your health than continuing to smoke.
Important information: This does not mean IQOS is risk-free.

*Standard reference cigarette (3R4F) designed for research purposes. Lower level of harmful chemicals calculations do not include nicotine.

Čovek priključuje beli IQOS punjač u struju

IQOS combines heat not burn technology with unparalleled precision

At the heart of the innovation is a blade made of ceramic incorporating platinum, gold and silver tracks, allowing IQOS to heat, but never burn, tobacco.

IQOS Heat Blade Technology
Beli IQOS držač

With an innovative three-part design system.

It starts with sticks made from real tobacco. The experience is completed with a sleek IQOS holder that heats the tobacco and delivers the real tobacco flavor you enjoy. Once the heated tobacco unit is finished, it can be removed from the holder. The IQOS holder can be inserted back into the charger.

IQOS is changing the lives of millions.

More than five million adult smokers have already made the switch to IQOS.

Par na žurci koristi IQOS