In our IQOS community, we are all equal, and for Women's day, we are celebrating women's equality.

We gathered our IQOS users from Serbia to discuss equality and stereotypes.  We are proud of our conclusions from this experiment and the responses of our female users. You can see it in the video below.

IQOS community is a better place because of the women who are with us all of these years. Thank you for your loyalty and we wish you a happy International Women's Day.