It's time for new dimensions of taste.

The journey into new dimensions of taste continues, so in collaboration with Juan Amador, a world-famous chef, and award-winning mixologist Rene Soffner, we have created new dimensions of taste and aroma, which you can find in stores.

Juan also revealed to us the secret of superior aromas: "The secret of all superior aromas: taste, surprise, authenticity, and harmony." And Rene says: "Sometimes aromas speak louder than words."

Inspired by the beauty of nature, we created three dimensions. Look for more information on IQOS zones.

Now in stores!

Najnovije vesti

Tobacco Taste Satisfaction: Do Vapes/heated Tobacco Taste Like Cigarettes?
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Have fun and win a new door cover and a cap for your IQOS 3 DUO device
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Simply irresistible online offer
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Together we create new tastes, IQOS Boutique is open for your new experiences
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More to discover with myIQOS​
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.​