It's time for new dimensions of taste.
Inspired by the beauty of nature, we created three dimensions.
The journey into new dimensions of taste continues, so in collaboration with Juan Amador, a world-famous chef, and award-winning mixologist Rene Soffner, we have created new dimensions of taste and aroma, which you can find in stores.
Juan also revealed to us the secret of superior aromas: "The secret of all superior aromas: taste, surprise, authenticity, and harmony." And Rene says: "Sometimes aromas speak louder than words."
Inspired by the beauty of nature, we created three dimensions. Look for more information on IQOS zones.
Now in stores!