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It's time for new dimensions of taste.

Inspired by the beauty of nature, we created three dimensions.

The journey into new dimensions of taste continues, so in collaboration with Juan Amador, a world-famous chef, and award-winning mixologist Rene Soffner, we have created new dimensions of taste and aroma, which you can find in stores.

Juan also revealed to us the secret of superior aromas: "The secret of all superior aromas: taste, surprise, authenticity, and harmony." And Rene says: "Sometimes aromas speak louder than words."

Inspired by the beauty of nature, we created three dimensions. Look for more information on IQOS zones.

Now in stores!