Through heating tobacco we are able to release the true taste of real tobacco.


We found the best scientists, invested over USD 6 billion and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 7 million IQOS users worldwide, each having successfully switched to IQOS.


From our family to you.

IQOS 3 DUO device in gold


The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.




IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences.



Enter the world of IQOS with our classic IQOS 2.4 Plus device.