SMARTCORE INDUCTION SYSTEM™

The pioneering SMARTCORE INDUCTION SYSTEM™ in IQOS ILUMA and tobacco sticks designed for IQOS ILUMA devices only, completely reinvents the way tobacco is heated. The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is an innovative metal heating element placed inside the tobacco stick and coated with stainless steel for seamless heating of the tobacco. This means your tobacco is heated from the core instead of being burned for an altogether better, cleaner and more experience. And on top of all that, it continues to emit on average 95% lower levels of harmful chemicals than cigarettes*.

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.