IQOS Boutique in Two New Locations: Fusion of Art and a New Meeting Place

Spring is a time for new beginnings, and we are bringing something unexpected: a new meeting place and a fusion of different art forms. This April in Belgrade, we are opening new IQOS Boutiques at two new locations with the support of our three artists.

Our smoke-free mission has inspired our artists to create a future where two art forms come together - painting and fashion design. Muralists Marija and Stefan Šoln from the Šoln studio, along with our designer Aleksandra Duende, owner of the fashion brand Daire, had the opportunity to meet IQOS users, hear their stories of making a better choice by switching to IQOS. The three of them, inspired by Belgrade and the stories of IQOS users, are working together to create a collaborative piece.

Join us for the opening of the IQOS Boutique at TC Delta City in Belgrade. More informations will be revealed soon.

Additionally, IQOS Boutique is a place where you can easily find options for a better alternative to smoking and explore the wide range of IQOS products.