Where to buy IQOS?

The IQOS community currently counts more than 28.6 million* adult smokers who have decided to switch to IQOS and quit using cigarettes. It's easy to see why that is. IQOS heats tobacco instead of burning it, allowing adult smokers who would otherwise continue to smoke or use other nicotine products to experience real tobacco taste and an experience without burning, ash and the smell of tobacco smoke.

If you also want to quit using cigarettes and join the IQOS community, you can currently choose between two devices in our offer: IQOS ILUMA and lil SOLID Ez.

You can find all our tobacco heating devices at any IQOS point of sale, and you can also buy them online in our online store.

* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of February 2024. IQOS users for whom PMI heated tobacco sticks represent at least 5% of their daily tobacco consumption over the past 7 days. 

Where to buy tobacco sticks?

IQOS uses specially designed tobacco sticks for heating. To produce tobacco sticks and provide adult smokers with the tobacco taste, we follow the latest developments in design, materials and technology.

IQOS ILUMA provides cigarette-like satisfaction.*

*Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.

Where can you buy tobacco sticks when you travel?

Wherever you travel, you can check with the customs office how many tobacco sticks you can bring into a particular country and thus you can buy a certain amount before leaving for your trip.

IQOS is available in these countries: Albania, Andorra, Armenia, Aruba, Austria, Belarus, Bosnia and Herzegovina, Bulgaria, Canary Islands, Canada, Colombia, Costa Rica, Croatia, Curaçao, Cyprus, Czech Republic, Denmark, Dominican Republic, Estonia, France, Georgia, Greece, Guatemala, Netherlands, Hungary, Italy, Israel, Japan, Jordan, Kazakhstan, Korea, Kuwait, Lebanon, Lithuania, Latvia, Malaysia, Maldives, Monaco, Moldova, Mexico, North Macedonia, New Zealand, Montenegro, Philippines, Republic of South Africa, Canada, Kazakhstan, Korea, Germany, New Zealand, Palestine, Poland, Portugal, Reunion, Romania, Russia, Saudi Arabia, Northern Cyprus, Slovak Republic, Slovenia, South Africa, Spain, Serbia, Switzerland, Sweden, the United Kingdom, Ukraine and the United States of America.

IQOS is not without risk. Releases addictive nicotine. For adults only.