The IQOS community currently counts more than 14 million* adult smokers who have decided to switch to IQOS and quit using cigarettes. It's easy to see why that is. IQOS heats tobacco instead of burning it, allowing adult smokers who would otherwise continue to smoke or use other nicotine products to experience real tobacco taste and an experience without burning, ash and the smell of tobacco smoke.
You can find all our tobacco heating devices at any IQOS point of sale, and you can also buy them online in our online store.
*Source: PMI Finance or Estimates, IQOS Owner Panel and PMI Markets. Status as of July 2021. Exclusive users of the Heat-Not-Burn program who use tobacco sticks in more than 70% of cases in the last 7 days of consumption.
IQOS uses specially designed tobacco sticks for heating. To produce tobacco sticks and provide adult smokers with the tobacco taste, we follow the latest developments in design, materials and technology.
Tobacco sticks for IQOS have a "smart" structure comprising five parts, one of which is specially prepared tobacco made from real tobacco leaves. By combining these five components, tobacco sticks deliver a real tobacco taste that is very similar to the taste of cigarettes.**
** Source: three-month clinical research conducted in the USA and Japan on 160 adult smokers in real-world conditions (outpatient).
Wherever you travel, you can check with the customs office how many tobacco sticks you can bring into a particular country and thus you can buy a certain amount before leaving for your trip.
IQOS is available in these countries: Albania, Andorra, Armenia, Aruba, Austria, Belarus, Bosnia and Herzegovina, Bulgaria, Canary Islands, Canada, Colombia, Costa Rica, Croatia, Curaçao, Cyprus, Czech Republic, Denmark, Dominican Republic, Estonia, France, Georgia, Greece, Guatemala, Netherlands, Hungary, Italy, Israel, Japan, Jordan, Kazakhstan, Korea, Kuwait, Lebanon, Lithuania, Latvia, Malaysia, Maldives, Monaco, Moldova, Mexico, North Macedonia, New Zealand, Montenegro, Philippines, Republic of South Africa, Canada, Kazakhstan, Korea, Germany, New Zealand, Palestine, Poland, Portugal, Reunion, Romania, Russia, Saudi Arabia, Northern Cyprus, Slovak Republic, Slovenia, South Africa, Spain, Serbia, Switzerland, Sweden, the United Kingdom, Ukraine and the United States of America.
IQOS is not without risk. Releases addictive nicotine. For adults only.