Your first IQOS step.
Try IQOS ILUMA. Buy the device, use it for 30 days, and if you change your mind, we'll refund your money.
Buy IQOS ILUMA
try iqos

Curious?

Use the device for 30 days and experience the benefits of a smoke-free world.

How does it work?

Buy IQOS ILUMA device

Order your favorite color of the IQOS ILUMA device.*

*Valid only for the IQOS ILUMA version and does not apply to the IQOS ILUMA i series and lil SOLID Ez device.

Use the device for 30 days

We will send the selected device to your home address.

Make a decision

During the 30-day trial period, decide if you want to keep the device. You can return it if it doesn't meet your expectations.
We choose better together.
Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers consistent use of tobacco.
IMPORTANT INFORMATION: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.

* PMI Financials or estimates, IQOS user panels and PMI Market Research.
More IQOS benefits
Buy IQOS ILUMA. Use it for 30 days.
IQOS ILUMA
Applies only to the purchase of the first device.
Buy IQOS ILUMA

Next level technology

IQOS ILUMATM is designed to be used only with tobacco sticks specially designed for IQOS ILUMA devices. See

Important information.
IQOS Testimonial
Ever since I switched to IQOS I’m more than happy with it, at least to say.
Ana
IQOS user

What is your first IQOS step?

Your first IQOS step is a program that allows you to try the IQOS ILUMA device. During the 30-day trial period, decide if you want to keep the device. You can return it if it doesn't meet your expectations and receive a refund.

Helpful Information

Discover IQOS.

It's time to make a change. To become part of a global IQOS community. To join more than 23.2 million smokers across the globe who've already made the switch to IQOS.*
*PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of December 2024. IQOS users for whom PMI heated tobacco sticks represent at least 5% of their daily tobacco consumption over the past 7 days.
Learn more
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.