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WELCOME TO THE IQOS VIRTUAL STORE!
WELCOME TO THE IQOS VIRTUAL STORE!

WELCOME TO THE IQOS VIRTUAL STORE!

The IQOS Virtual Store is finally here

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US FDA decisions: a new milestone for IQOS
US FDA decisions: a new milestone for IQOS

US FDA decisions: a new milestone for IQOS

A key milestone: the FDA concludes that switching completely to IQOS reduces your body’s exposure to harmful and potentially harmful chemicals.

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IQOS 3.0 device at special prices
IQOS 3.0 device at special prices

IQOS 3.0 device at special prices

The taste of real tobacco, without fire, ash and cigarette smoke, with advanced technology and recognizable style.

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US Food and Drug Administration: IQOS is a modified risk product
US Food and Drug Administration: IQOS is a modified risk product

US Food and Drug Administration: IQOS is a modified risk product

The US Food and Drug Administration (FDA) has issued its decision that IQOS, a product of Philip Morris, that heats, but does not burn tobacco, can be classified as a "modified risk tobacco product" (MRTP).

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The concept of harm reduction as part of an anti-smoking strategy
The concept of harm reduction as part of an anti-smoking strategy

The concept of harm reduction as part of an anti-smoking strategy

Scientific studies show that certain tobacco products, such as e-cigarettes and devices that heat tobacco, are far less harmful than classic cigarettes.

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