September 1 2020

US FDA decisions: a new milestone for IQOS 

A key milestone: the FDA concludes that switching completely to IQOS reduces your body’s exposure to harmful and potentially harmful chemicals.

On July 7, 2020, the US Food and Drug Administration (FDA), a government agency responsible for protecting public health, made a historic decision concerning IQOS. It authorized IQOS and three HeatSticks variants, to be marketed in the US as a modified risk tobacco product (MRTP), with a reduced exposure claim.​
IQOS is the first and only tobacco heating system that has completed the US FDA Modified Risk Tobacco Product application process, concluding that switching completely to IQOS reduces your body’s exposure to harmful and potentially harmful chemicals*, and communicating this is appropriate for the promotion of public health.​

The FDA’s decisions came after several years of scientific reviews of the evidence provided by Philip Morris International.​

After having reviewed the totality of scientific evidence available for IQOS, the US FDA concluded that:​
• IQOS heats tobacco but does not burn it.​
• The absence of combustion significantly reduces the production of harmful and potentially harmful chemicals.
• Scientific evidence have shown that switching completely from conventional cigarettes to IQOS significantly reduces your body’s exposure to harmful and potentially harmful chemicals**.

​The FDA’s decisions shows that IQOS is a fundamentally different product compared to cigarettes and a better choice for adults who would otherwise continue smoking. Unlike cigarettes, which burn tobacco, IQOS heats it instead. This significantly reduces the production of harmful and potentially harmful chemicals compared to cigarette smoke.​
For the past 10 years, we built a team of over 400 scientists and invested billions with one goal: creating an alternative to cigarettes for those adult smokers who want a better choice than continued smoking.​ So we are proud to celebrate this milestone, on our journey together we aim to prove ourselves step by step and continue delivering on our promises.​

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.​


* Source: PMI 3-month reduced exposure studies ran in Japan and the US in near real world condition. These studies measured exposure to 15 harmful chemicals, and compared to the levels observed in smokers who switched to IQOS with levels measured in smokers who continued to smoke cigarettes.
**Source: Based on FDA’s marketing order for the IQOS system dated July 7, 2020.​


IQOS partners

September 11 2020

IQOS 3.0 device at special prices

The taste of real tobacco, without fire, ash and cigarette smoke, with advanced technology and recognizable style.

You can get the IQOS 3.0 device exclusively, at a special price of 5,000 RSD * or 4,000 RSD * with a CODE of a friend, in the stores of our partners: Tehnomania, Gigatron and Win Win.

Visit shops of our partners and take advantage of the special offer!

For more information, our agents are always at your disposal via a free call to 0800 800 808, via LiveChat on this site or via Viber.

Your IQOS team

* Recommended retail price

Testing IQOS

July 15 2020

US Food and Drug Administration: IQOS is a modified risk product

The US Food and Drug Administration (FDA) has issued its decision that IQOS, a product of Philip Morris, that heats, but does not burn tobacco, can be classified as a "modified risk tobacco product" (MRTP) and that the authorization to inform consumers about the reduced exposure to harmful substances when using this device is in accordance with public health promotion.

IQOS is the first and only electronic product that generates a nicotine-containing aerosol, which FDA has classified as a "modified risk product", explaining its decision with the following conclusions:

The IQOS system heats tobacco, but does not burn it; This significantly reduces the production of harmful and potentially harmful chemicals; Scientific studies have shown that switching completely from conventional cigarettes to the IQOS system significantly reduces your body’s exposure to harmful or potentially harmful chemicals.

"This decision by the FDA is a historic milestone in the area of public health. It significantly upgrades the growing scientific consensus that IQOS is a better choice than continuing to smoke”, said Aleksandar Jakovljevic, Managing Director for Southeast Europe at Philip Morris, adding that IQOS is fundamentally different from traditional cigarettes and therefore must be fundamentally different when it comes to the regulatory framework.

"Cooperation between governments and public health organizations, as demonstrated on this occasion in the United States, will contribute to a faster transition of adult smokers to products that are a better choice for their health. Still the best option that carries no risk is to never start smoking or to completely abandon all nicotine-containing products, but for those who will not stop smoking, the best thing they can do is to switch completely to controlled, scientifically based, smokeless products. As of March 31st this year, 10.6 million smokers worldwide have completely given up smoking and switched to IQOS”, Jakovljevic added, stating that innovations like this could dramatically accelerate the decline of the number of smokers, which is an exceptional opportunity which must not be missed.

This decision of the US Food and Drug Administration to approve the application of Philip Morris, which classifies IQOS as "modified risk tobacco product" was followed by Agency’s comprehensive and rigorous analysis on the extensive scientific dossier submitted by the company in December 2016. This decision followed after FDA’s authorization in April 2019, which allowed IQOS to be commercialized on the US market.

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May 5 2020

Take care, we care.

Discover IQOS offerings without leaving your home.

Free delivery 
Nobody is a fan of waiting. So for every online order you place, you automatically benefit from free delivery within 24 hours.


Free cleaning sticks with purchase
With every online purchase, you’ll get a package of free IQOS cleaning sticks*, which are soaked in a special alcohol-based solution. Use IQOS cleaning sticks to clean the inside area of the holder surrounding the blade and the cap.
*Offer not valid for prior purchases. Offer valid while supplies last.


Extended free lending period
We’ve extended the free lending period of our device to 30 days, so you don’t have to worry about returning it. We will reach out and let you know when you should return the borrowed device or, if you decide, purchase it.



IQOS care team

March 17 2020

IQOS Care team is here with you!

As we face this difficult situation that has affected the lives of all of us, we need to change many of our usual habits and activities. Due to these extraordinary circumstances, IQOS outlets in shopping malls are temporarily closed, while others will work part-time. Please check their status here before any visit https://rs.iqos.com/en/stores

In case you need support or have any questions regarding your IQOS device, you can easily find us:

• Free call 0800 800 808
• Facebook IQOS Srbija
• Live chat on our Website
• Viber chat  https://iqos.buzz/2RmtOt6 
• E-mail  [email protected]

How to sanitize your device?

Wipe the outside of the charger, holder and associated accessories with a wipe containing 62-71% ethanol. Dispose the used wipes in the bin. Next, thoroughly clean the inside area of the holder surrounding the blade and the whole cap with the dedicated IQOS Cleaning sticks, which are already soaked in a special alcohol-based solution.

Take care. We are hare for you.
IQOS Care team

IQOS 3 DUO Copper

December 9 2019


New year. New perspective. New style.

Around the world there are countless ways to celebrate the festive season. Though traditions differ, one thing remains the same: we all want to spend this time with the people we love.

If you have an adult smoking friends around you, why wouldn’t you motivate them to change their habits in 2020 by gifting them IQOS 3 DUO bundle with a host of accessories options to make your gift even more personal?

For those who already have IQOS 3 or IQOS 3 DUO device, we suggest that you consider cap or door which will make every device look different, fresh and new, or Ceramic Tray with its elegant design.

Find out more at IQOS zones.

IQOS and coffee

October 9 2019

Collection of leather accessories

Be trendy with selected IQOS accessories made of genuine Italian leather.

Special offer with 1.000 RSD discount.

If you are stylish and search for elegant and modern look for your IQOS, we suggest that you take a look at our collection of leather accessories.

The beginning of the fall is time to make your IQOS and your personal style more trendy. Use the opportunity to combine your outfit with warm and always attractive colors of leather accessories.

With leather folio Medium available in 4 colors you can make your IQOS device look fresh and new. If you are energetic person, then red color is the right choice for you, and for those who enjoy in nature and fall colors green can be one of the options. Cream color can be easily combined with your outfit, and for the ones who admire classic style we recommend  accessories in black.

Leather folio S is suitable option for those who like to keep everything together in a stylish way. This folio comes in 2 colors: brown and grey. It helps you to protect your device, while it’s smart design makes it easy to charge and use your device while in the folio. Beside this, we recommend you to take a look into leather pouch available in black and grey color, designed with consumer in mind.

If you are dynamic person, always on the move and constantly searching for new solutions, we can offer leather clip available in 5 colors. Burgundy, being inspired with special tone of vine color from the French region, is the color of this autumn. Leather clip in this color is a perfect match for warm tones, as well as for classic ones such as black and white, while combining it with pastel colors gives a touch of modern elegance to your device. Beside this color, there are also black, white, brown and green in the portfolio.

Choose some of the leather accessories for 2.4 and 2.4P devices now with 1.000 RSD discount. This offer is available from 7th to 31st October, or while the stocks last.

IQOS ljubičasta boja

September 20 2019

Purple color is the color of the fall

New colors from IQOS accessories collection.
Fall doesn’t need to be gloomy. Cheer yourself up with the most popular colors of this season.In variety of combinations that can help you make your IQOS look special, we recommend that you take a look at our offer of IQOS caps and doors in purple color.

Purple color combines calm stability of blue and fierce energy of red. Besides it fits perfectly to any device, this color, which is often associated with royalty, symbolizes pride, creativity and ambition. Also, this color is rare to find in nature, which makes it delicate and precious. Don’t be shy to emphasize your uniqueness and elegance with some of the purple accessories from our offer.

Using only two steps you can easily change the look of your 3.0 device. To customize your Door Cover, pull off the shiny part to detach it from the Pocket Charger. It can be put back into place using two internal magnets.

For the 2.4P and 3.0 Multi users we suggest that you use purple colored caps to complete your romantic and elegant look. Discover more at our zones.

Letnja promocija IQOS

June 27 2019

Stilizuj ovo leto

Style this summer.

New IQOS Summer Collection of accessories for 2019.

The weather is warming up, and that means being outdoors and being active. So, some extra protection for IQOS devices can come in handy, especially when they add a colorful splash to summer wardrobes of our consumers. A new line-up of accessories for IQOS 3 and IQOS 3 Multi gives IQOS a personal touch and keeps them wrapped in stylish portability.

Slide on some customized protection for IQOS 3 with six new silicone sleeves. Made of silicone, they're available in shades of dark pewter, marine, scarlet, teal green, cloud and coral.

​Are you used to visiting new places with a camera slung over your shoulder? Then you know that a blue sky is good news. It means you wll have great snapshots. You’ve learned to love Cloud blue, which makes it the perfect color for your IQOS accessories.


Is Summer a season of endless parties for you? A time when warm nights become bright mornings while you are enjoying the night, dressed to impress? Then you are the right fit for our vibrant Scarlet accessories range. This shade of red is a statement of glamorous, fearless and fun-loving


If you are a free spirit with a love of the green outdoors, picturing the perfect summer’s day in the park with friends, surrounded by the emerald grass and a clear sky, then your summer color is Teal Green - a bright yet calm blend of emerald and blue


Would your friends describe you as relaxed and laid-back? Do you happily inhabit both the tech world and the music sphere? Then your IQOS will look best in Dark pewter. Chilled out but not chilly, unique but approachable, subtle and understated color suits you


If you are comfortable with luxury and plan most of your summer holidays in sophisticated locations where they serve luxurious cocktails, perfect for pull side sipping, then you summer color is Coral. Your IQOS will look as good in it as you do in your latest sunglasses.

Do you spend your working days in an office, but at the same time value your individuality? Then it’s time to opt out of black and grey, and choose Marine - an elegant color that express itself without feeling the need to shout


​Keeping It All Together with IQOS 3 Fabric Folio

The new IQOS 3 Folio makes keeping IQOS essentials in one place easier. Available in indigo and red color, developed with convenience and accessibility in mind for our consumers, they can hold an IQOS 3 device and accessories.



Keeping all at hand with the IQOS 3  Fabric Sleeve. Designed to provide convenience in a compact format, they’re also available in three different colors: grey, indigo and red.

Spring cleaning

April 5 2019

Spring cleaning

Spring is here! Like we are cleaning our houses or car, spring is the time to remind us to clean our IQOS as well. For optimal IQOS usage, it is necessary

to clean IQOS regulary with special designed IQOS cleaner and cleaning sticks.


That is the reson why we prepared 2 spring offers which will enable you to have your IQOS clean at every moment.

Special offer 1: when you buy IQOS tray for 3.900 RSD, you will get a cleaner (2.4 or 3.0 depending on your device) for 1 RSD and cleaning sticks for 1 RSD.


*Special offer 2: when you buy 2.4, 3.0 or multi color cap at discounted price of 990 RSD, you will get cleaning sticks for 1 RSD.


Offer is valid as of 8th until April 30th or while the stocks lasts.

Available in bigger shopping malls and better supplied IQOS zones in Serbia.


*Special offer 2 is valid on order platform as of 10th until April 30th or while the stocks lasts.


Novi aksesoari limitirana serija

October 31 2018

The new accessories just arrived!

Elevate your IQOS moment with our range of limited edition accessories. Available in bigger shopping malls, while stocks last.




New Leather folio collection, in  4 colors. Elegant and practical solution to carry an additional holder together with your IQOS set.



For the users on the go who desire a simple and compact solution, the IQOS Leather Clip is the perfect accessory.


Choose your color & make your IQOS unique.


IQOS Valentines day

February 5 2019

Valentine’s day is coming.

Valentine’s day is coming.
We have prepared special discounts on selected accessories.



If you buy one of the IQOS models, 2.4P, 3.0 or Multi, you can get up to 40% discount on selected accessories.
If you decide to buy selected accessories only, you can get up to 30% discount. 



The offer is valid from February 8th to February 14th, or while the stocks last.
Make the IQOS moment unique for you and your dear ones. Available in bigger shopping malls and better supplied IQOS zones in Serbia.





November 21 2018

New IQOS 3 is here. Your best IQOS ever.

We present you new IQOS 3 & IQOS 3 MULTI, new generation of IQOS tobacco heating system. 
IQOS 3, device of a modern design  with elegantly constructed edges for more natural in-hand feel. Mechanical buttons have been repositioned for greater intuitive access. 
We designed the IQOS 3 MULTI with you in mind, because we know life can get busy. Once this heated tobacco system is fully charged, enjoy 10 back-to-back, uninterrupted tobacco moments.




IQOS 3 & MULTI accessories. Designed for you.
IQOS has many customization options that enable you to express yourself, through the selection of accessories.




New IQOS 3 & IQOS 3 MULTI available in 7 locations from 03.12.2018 in Belgrade (shopping centers: Delta City, Ušće, Rajićeva, Mercator, Big Fashion, Stadion and Kafeterija Kralja Petra) and through our web site. 




Order now