US FDA decisions: a new milestone for IQOS
A key milestone: the FDA concludes that switching completely to IQOS reduces your body’s exposure to harmful and potentially harmful chemicals.
LEARN MORE
IQOS 3.0 device at special prices
The taste of real tobacco, without fire, ash and cigarette smoke, with advanced technology and recognizable style.
LEARN MORE
US Food and Drug Administration: IQOS is a modified risk product
The US Food and Drug Administration (FDA) has issued its decision that IQOS, a product of Philip Morris, that heats, but does not burn tobacco, can be classified as a "modified risk tobacco product" (MRTP).
LEARN MORE
The concept of harm reduction as part of an anti-smoking strategy
Scientific studies show that certain tobacco products, such as e-cigarettes and devices that heat tobacco, are far less harmful than classic cigarettes.
LEARN MORE