01/09/2026
World Cleanup Day 2026: Recycle Used IQOS and VEEV Products and Become an Eco Hero
03/07/2026
Win an experience for the whole crew with 2 referrals.
Recommend IQOS and enjoy the weekend with friends.
20/06/2026
Discover the new IQOS ILUMA i REMIX Limited Edition: its devices and accessories, capture the rhythm of the season.
IQOS ILUMA i REMIX Limited Edition
04/05/2026
Meet the IQOS ILUMA i UNLOCK Limited Edition and win a trip to Parma
Discover IQOS ILUMA i UNLOCK Limited Edition. Find all the details on how to participate to unlock 48 hours of absolute drive in Italy.
31/03/2026
IQOS – Environmental Impact of the Product
Learn more about environmental impact of our products.
31/03/2026
What if it depends on you?
Join the Circular Program and become part of a community that makes a difference.
18/03/2026
The Spirit of Classic Cars in the heart of the city
The IQOS Garage brings the spirit of automotive classics to the city: from March 18–24 at the Belgrade Car Show and from March 25 at Galerija Belgrade, offering a space inspired by car culture, retro garages, and motorsport, with interactive activities an
11/03/2026
What is IQOS ILUMA i Electric Purple?
IQOS ILUMA i Electric Purple is more than a colour. Find all the details about Electric Purple, now available for the whole IQOS ILUMA i range.
04/03/2026
Curious to chase your dreams?
A new color and unforgettable adventures are coming soon. Don’t miss the chance to be part of what’s next.
12/01/2026
Welcome to the All-New IQOS CLUB!
The new IQOS CLUB has arrived – your destination for exclusive benefits! Discover what’s new, explore exciting opportunities, and find out how you can win amazing rewards we’ve prepared just for you.
01/12/2025
Rewards are waiting. Recommend IQOS and join the new IQOS CLUB!
Your recommendations bring new benefits with the new IQOS CLUB.