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Discover IQOS

IQOS

IQOS
Imagine tobacco enjoyment without fire, ash and cigarette smoke. IQOS reinvents tobacco enjoyment. Heating tobacco instead of burning it. No fire means no cigarette smoke smell to enjoy moments you know, and moments you get to rediscover.
IQOS

What is IQOS?


IQOS BLACK

What is IQOS?


Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.
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FDA authorization on IQOS

FDA authorization on IQOS

The US Food & Drug Administration (FDA) concluded that based on available scientific evidence: IQOS heats tobacco but does not burn it. The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals. Scientific studies show that switching completely from cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals.*

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

*Source: FDA’s marketing order for the IQOS system dated July 7, 2020.

IQOS Testimonial

Astrid - IQOS user from Colombia
 

Astrid - Colombia

“Using IQOS is the opportunity to do what I like without bothering the people I care about. A nice, pleasant experience and each time it gets more diverse. It is wonderful, this is amazing.”

*Legal age IQOS user.

IQOS

Source: IQOS legal age users’ statements from marketing research study conducted by independent agency Ipsos and as well as statements given during the survey of user satisfaction with the product.

IQOS

Explore our portfolio

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
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Enter the world of IQOS with our classic IQOS 2.4 Plus device.
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Plain and simple.
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iqos

HOW IQOS WORKS

iqos
Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.