What is IQOS?

IQOS is a smoke-free alternative to cigarettes. Cigarette-like experience*, with no ash and less smell than cigarettes.
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*3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
Hard to choose?
Compare the IQOS range to see which device is right for you.
New

IQOS ILUMA i PRIME

Our most refined, intelligent device.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now
New

IQOS ILUMA i

For a flexible and effortless experience.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now
New

IQOS ILUMA i ONE

Compact and seamless experience.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses
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*Only available in Performance Mode when pause is not activated.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.