Discover the benefits of IQOS and heated tobacco.

Why adult smokers are switching from smoking to IQOS.

​ Cigarettes produces Tar. IQOS doesn't ​

Cigarettes produce tar, IQOS doesn’t. “Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. Heated tobacco generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.
*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.​
** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.​
IQOS testimonial
“When I started using it (IQOS), we did experiment with hanky. You exhale the smoke through hanky, cigarette smoke leaves dark yellow traces. IQOS does not leave any trace.”
Adult female IQOS user
iqos benefits

Better not burnt. Same goes for tobacco.

IQOS doesn't burn tobacco IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Better not burnt. Same goes for tobacco.
IQOS testimonial
“The key thing in my case was definitely the situation at home, where my wife, who is not a smoker, did not have anything against that I use IQOS at our apartment.”
Adult male IQOS user

Cigarettes produces high amounts of carbon monoxide. IQOS doesn't. ​

IQOS emits less harmful chemicals than cigarettes​.
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*​
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive. ​
*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).
iqos iluma

Next level innovation.

Our newest heated tobacco devices are packed with breakthrough induction technology for next level sensorial pleasure.
More to discover with our Services and privileges ​
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our expert coaches for support on how to get the best use from your IQOS device and learn more about heated tobacco.
Loyalty rewards
Earn points for member offers, heated tobacco device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.​