What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.*
*Important information: IQOS is not risk free.
Made for each other.
Create an authentic IQOS look with a wide range of premium quality caps, doors and protective sleeves. Only from IQOS.
Heated tobacco
Vaping
iqos
Heated tobacco
Heats tobacco instead of burning it to deliver real tobacco tasta and satisfaction.
Discover
veev
Vaping
Consistent taste every time.
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We IQOS because…​
Discover why millions of adult smokers around the world have switched to IQOS.*​​
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​
iqos
Explore our portfolio.
Compare heated tobacco devices.
IQOS ORIGINALS DUO

IQOS ORIGINALS DUO

Time-tested technology.

IQOS VEEV

Uses e-liquid.

lil solid

lil SOLID

Plain and simple.

VEEV PODS

Discover our range of e-liquid VEEV pods.
iqos
More to discover with myIQOS​
Care you can count on.

Privileges to inspire you.​
iqos
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.