“When I started using it (IQOS), we did experiment with hanky. You exhale the smoke through hanky, cigarette smoke leaves dark yellow traces. IQOS does not leave any trace.”
adult female IQOS user.

“The key thing in my case was definitely the situation at home, where my wife, who is not a smoker, did not have anything against that I use IQOS at our apartment.”
adult male IQOS user.

“I would describe IQOS to adult smoker who does not know what it is, that it mimics well the whole smoking ritual, while at the same time it brings some goodness, such as, at least I feel like that, being less harmful and that the way of consuming it is, in general, more pleasant.”
adult male IQOS user.