New
IQOS ILUMA i PRIME

4 new advanced features added:
Touch Screen
Pause Mode
FlexPuff
FlexBattery
Hard to choose?
Compare the IQOS range to see which device is right for you.
New

IQOS ILUMA i PRIME

Our most refined, intelligent device.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now
New

IQOS ILUMA i

For a flexible and effortless experience.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now

IQOS ILUMA

Convenient and simple.

Touch Screen
Pause Mode
FlexBattery
Characteristic design
Personalized experience
2 back-to-back sessions
Buy now
*Only available in Performance Mode when pause is not activated.
We IQOS because…​
Discover why millions of adult smokers around the world have switched to heated tobacco with IQOS.*
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
* Status as of February 2024. Exclusive Heat-Not-Burn users that are using PMI heated tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.   

IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. Visit Important information.

This product is not risk-free and delivers nicotine, which is addictive. For adult use only.