Tobacco enjoyment as it should be.


There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS is the better alternative to smoking cigarette. 

IQOS 3 DUO cigarette alternative
Close up of IQOS 3 DUO device

A change in perspective is all it takes.

As humans, we move forward and always find a better way. Together, we find amazing everyday.

A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.

Better just got better

IQOS 3 DUO device in red
IQOS 3 DUO device in red

Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoining tobacco.


From our family to you.

IQOS 3 DUO device in gold

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.


Our all-in-one packet size solution; uninterrupted tobacco satisfaction so you never miss a beat.


IQOS 2.4 Plus - classic; intuitive and user-friendly, this device is perfect for all your tobacco moments.


Make it yours.

Customize it to match your style, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.