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FIRST FOR IQOS

FIRST FOR IQOS

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Voice of consumers


“When I started using it (IQOS), we did experiment with hanky. You exhale the smoke through hanky, cigarette smoke leaves dark yellow traces. IQOS does not leave any trace.”
adult female IQOS user.

 

“The key thing in my case was definitely the situation at home, where my wife, who is not a smoker, did not have anything against that I use IQOS at our apartment.”
adult male IQOS user.

 

“I would describe IQOS to adult smoker who does not know what it is, that it mimics well the whole smoking ritual, while at the same time it brings some goodness, such as, at least I feel like that, being less harmful and that the way of consuming it is, in general, more pleasant.”
adult male IQOS user.

Source: IQOS legal age users’ statements from marketing research study conducted by independent agency Ipsos and from NPS tracking.

BENEFITS OF IQOS

Together. Forward.


The choices we make, bring us closer together. The IQOS community continues to grow and has reached more than 10 million* adult smokers over 60 countries** that have chosen to switch to IQOS and leave cigarettes behind. Join the community that is making a better choice than continued smoking.

Care you can count on

Explore our trial options and discover privileges and experiences made to inspire you. Whenever you need us, we’re here, with care you can always count on.

Better just got better

Rapid charge with two consecutive uses, designed to fit seamlessly in your lifestyle.
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From our family to you.

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
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IQOS 2.4 Plus - classic; intuitive and user-friendly, this device is perfect for all your tobacco moments.
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The science of IQOS

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We’re dedicated to helping you switch completely to IQOS and leave cigarettes behind for good, and we have science on our side to do it. For the past 10 years, we, at PMI, invested and built a team of over 400 scientists with one goal: Creating an alternative to cigarettes for those adults who would otherwise continue smoking. As a result, IQOS is a true product of passion and dedication.
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IQOS 4

Make it yours.

Make your 3 DUO truly yours with the limited edition Iridescent Collection. Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement through a variety of design combos.
CUSTOMIZE YOUR IQOS

CURIOUS ABOUT IQOS?

Find out what real IQOS users say about their experience.
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Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
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