What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.
Important information: IQOS is not risk free.

iqos iluma prime

The most advanced device ever

Bladeless. Clean. Effortless.
Do not use IQOS ILUMAtm and tobacco sticks with previous IQOStm generations, as this may cause damage to your device. Do not ingest or disassemble tobacco sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
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Find your perfect IQOS match
iqos iluma prime
New

IQOS ILUMA PRIME

Refined and advanced.

iqos iluma
New

IQOS ILUMA

Effortless and enjoyable.

iqos iluma one
New

IQOS ILUMA ONE

Pocket sized and ideal on the go.

We IQOS because…​
Discover why millions of adult smokers around the world have switched to heated tobacco with IQOS.*
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​

Your style. Your details.

Mix and match as you go our widest range of accessories. Ever.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.