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Tobacco enjoyment as it should be.
There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS is the better alternative to smoking cigarette.
A change in perspective is all it takes.
As humans, we move forward and always find a better way. Together, we find amazing everyday.
A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.
Better just got better
Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoining tobacco.
From our family to you.
The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
Our all-in-one packet size solution; uninterrupted tobacco satisfaction so you never miss a beat.
IQOS 2.4 Plus - classic; intuitive and user-friendly, this device is perfect for all your tobacco moments.
Make it yours.
Customize it to match your style, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
