IQOS - Heated Tobacco.​

Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

We choose better together.
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

*Source: Average reductions (95% for IQOS with tobacco sticks) in the levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information.

Important information: IQOS is not risk-free.

IQOS is not risk-free. For adult use only.

We IQOS because…​
Discover why millions of adult smokers around the world have switched to IQOS.*​​
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​
The iconic two-piece format has now evolved to provide more choice with new, vibrant colors.

Discover our heated-tobacco devices.

Try IQOS for free.
New customer? Try any IQOS for 15 days. Then decide.​
More to discover with myIQOS​
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.