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IQOS – What is Heated Tobacco
Heated tobacco is an advanced alternative to smoking that brings you taste satisfaction and less risk compared to cigarettes*. The all-new IQOS ILUMA re-thinks the rules of heating tobacco.
| Important information: IQOS is not risk-free. It provides nicotine, which is addictive. |
*Source based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important information.
Heated tobacco emits less harmful chemicals
IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.*
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Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
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* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.
Heated tobacco devices don’t produce smoke
Heated tobacco products leave less smell
* 85% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
Get ready for an enchanted tobacco experience
Important information: IQOS is not risk-free. It provides nicotine, which is addictive.
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