Heated tobacco is an advanced alternative to smoking that brings you taste satisfaction and less risk compared to cigarettes*. The all-new IQOS ILUMA re-thinks the rules of heating tobacco.
Important information: IQOS is not risk-free. It provides nicotine, which is addictive.
*Source based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Heated tobacco emits less harmful chemicals
Important information: This does not necessarily mean a 95% reduction in risk.* IQOS ILUMA is not risk-free.
"95% less" represents an average decrease in the level of a whole range of harmful ingredients (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Heated tobacco devices don’t produce smoke
IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
Heated tobacco products leave less smell
Important information: IQOS is not risk free.