Just for you - buy your first device and win a trip to Parma!

Use the CODE from your benefits card online or at the nearest IQOS zone when purchasing your first IQOS device. By buying the IQOS ILUMA i UNLOCK Limited Edition, you can win a trip to Italy, while purchasing an IQOS ILUMA device from the regular range gives you a chance to win a safe driving training at the NAVAK center or a karting experience. For the best offer, leave your details below and you’ll also receive more information.

Explore the latest IQOS offers

1.990 RSD
IQOS ILUMA i ONE
By visiting an IQOS zone, you receive additional benefits.
*Valid exclusively for the purchase of the first device.
4.990 RSD
IQOS ILUMA i
By visiting an IQOS zone, you receive additional benefits.
*Valid exclusively for the purchase of the first device.
9.990 RSD
IQOS ILUMA i PRIME
By visiting an IQOS zone, you receive additional benefits.
*Valid exclusively for the purchase of the first device.
Buy now

Participation in the Parma experiences, as well as in other experiences, is valid exclusively during the period from 06 May 2026 to 31 May 2026, in accordance with the General Terms and Conditions of the program.


Find the nearest retail location and use your benefit card.

Use the filter to easily find what you’re looking for:

IQOS ZONE – for a special offer plus additional experience rewards.

IQOS PARTNER – for a special offer in a simple and quick way.

This product is not risk-free and delivers nicotine, which is addictive. For adult use only.