A bold celebration of the senses revealed at every touch.
More than meets the eye.
IQOS ILUMA i PRIME x Seletti.
Our most advanced device yet with a design that demands attention. A bold statement piece available for a limited time only.
IQOS ILUMA i PRIME
IQOS ILUMA i x Seletti.
Whichever device you choose, you're stepping into a world where every detail waits to be discovered. Better choice for you, or your friend, adult smoker.
IQOS ILUMA i
"The values of Seletti and IQOS complement each other perfectly: innovation and audacity."
- Stefano Seletti

Who is Seletti?

Stefano Seletti and his design brand reimagine everyday objects with audacious flair. This bold artistry collides with IQOS refined design, creating a limited edition with a design that plays by its own rules.
This collection is a daring fusion of innovation and creativity, where dazzling golden details contrast against Seletti's signature pattern.
Milan is calling!
Join the Gold Challenge on IQOS CLUB - purchase the IQOS ILUMA i x Seletti limited edition device by the end of October 1st, and you could be one of two users we’re taking to Milan!
On October 2nd, get ready for the game - be among the fastest, and the trip is yours.

See you in Italy!
Design that leaves an impression – more than just packaging.
IQOS ILUMA i PRIME
IQOS ILUMA i

Read the News.

Take a peek into the exciting collaboration between Seletti and the IQOS brand – don’t miss the latest news.
Find out more about IQOS ILUMA i x Seletti Limited edition.
An Unforgettable IQOS Event at Ložionica, Belgrade.
Explore the immersive collaboration between IQOS and Seletti at Milan Design Week.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.