IQOS Curious X Seletti Sensorium Worlds Global Event

To mark the launch of the new limited edition IQOS devices, the global event IQOS Curious X Seletti Sensorium Worlds will bring together adult users from over 40 countries, including the most loyal users from Serbia and future competition winners.

The journey toward this unique experience began at the Curious Minds workshop held at the Seletti brand showroom in Parma. Twenty creatives from twenty countries gathered in one place—including the Serbian design duo MATES—with a shared mission to conceptualize and shape a one-of-a-kind experience that Sensorium Worlds will present to the world.

During two days of intensive work at the Seletti studio, a collaborative process was initiated to explore the concept of curiosity. Each participant contributed local inspiration, bold vision, and a unique artistic expression, laying the foundation for an immersive experience soon to be revealed globally.

This workshop was not just a creative gathering—it was the starting point of something extraordinary. Stories, voices, and the collaborative process were documented, spotlighting the curious minds behind the world we are building together.

Sensorium Worlds is a fully captivating space designed for an unforgettable evening, where bold art meets exceptional sound to awaken curiosity and inspire powerful moments of human connection.

From shifting environments to surreal details and a hypnotic performance by Adriatique, every moment is carefully crafted to surprise, delight, and reward the curious.

Sensorium Worlds is a tribute to curiosity—a monumental space for those who seek, create, and explore.

An evening where bold concepts, creative minds, and unexpected connections come together.

This exclusive event will also feature well-known adult IQOS users from Serbia, including photographer Marko Obradović Edge, music collaborator Angelina, design duo MATES, fashion designers Vladimir Gašić and Lazar Ilić, Anja Andrejić, and many other prominent individuals from the world of art and the creative industry.

The event will also host four adult IQOS users from Serbia who won a trip to Milan as part of special competitions—further celebrating the spirit of innovation, creativity, and community.

We look forward to new encounters, inspiring moments, and adventures that lie ahead.