World Cleanup Day 2026: Recycle Used IQOS and VEEV Products and Become an Eco Hero

On the occasion of World Cleanup Day 2026, we invite you to join the challenge and contribute to environmental protection through the responsible disposal of used products.

Recycling used SMARTCORE™ sticks, VEEV ONE pods, and VEEV now ULTRA vapes is a small step that, when taken together, can help create a cleaner and more sustainable environment. Throughout September, we are rewarding responsible habits. Bring your used products to the nearest IQOS Zone, start your journey towards the Eco Hero Badge in IQOS Club, and become part of a community that supports recycling and the circular economy.

How can you participate in the IQOS Circular Program challenge?

From September 1 to September 20, 2026, visit your nearest IQOS Zone and bring:

- one filled pouch of used SMARTCORE™ sticks or

- five used VEEV ONE pods or

- Five used VEEV now ULTRA vapes.

When will you receive the game invitation and what are the prizes?

On September 22, 2026, you will receive a speed game invitation via Viber.

Play the game by September 27, 2026, be among the first 7 fastest and most skillful participants, and get a chance to win valuable prizes.

Prizes in this challenge include:

1st prize: 3 bicycles, specially produced for this occasion

2nd prize: 2 portable power stations for charging devices on the go

3rd prize: 2 capsule coffee machines from a renowned manufacturer

Additionally, if you meet the participation requirement by bringing your used products, or if you have already reached Level 3 of the Eco Hero Badge, you will receive a small gift* available for collection at an IQOS Zone. Hurry, quantities are limited!

How can you get a collection pouch for used products?

You can collect a dedicated pouch for gathering used products free of charge at any IQOS Zone. Join the Circular Program and become part of a community that contributes to a cleaner environment through small but meaningful actions. We will make sure that all collected products are responsibly sent for recycling.

Every return counts and brings you one step closer to higher Eco Hero Badge levels in IQOS Club. Take your step. Drive change. Become an Eco Hero.

See you at IQOS Zones!

*Available while supplies last.