Own your moment.
One touch ahead.

Curious?

New IQOS ILUMA i launching on

10.03.2025.

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Be among the first to get the new IQOS ILUMA i Series

Leave your details and we'll let you know when the series is available to buy.

Our new IQOS ILUMA i series coming soon.

Get ready to enhance your heated tobacco experience, discover new ways to customise, pause, and cherish your moments with our latest innovation.

IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. Visit
Important information.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.