02/06/2025

About IQOS. Our story.

Curiosity. 

The voice inside you that beckons. The voice that dares you to explore. That guides you to reimagine the things you enjoy, better. 

Because when curiosity is satisfied, needs wins.


Thinking about a better alternative than continuing smoking? We think of nothing else.

We’re forever thinking of newer, better, smarter and simpler ways to help enhance your experience. We’re curious to do even more.


Take the first step and be part of the change that pushes boundaries.

Curiosity created it. And mastery perfected it.

  

Latest news

The New IQOS ILUMA i ONE is Here
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Differences Between IQOS ILUMA ONE and IQOS ILUMA i ONE
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Recommend IQOS ILUMA and win valuable prizes
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IQOS is your choice. Unlock the new experiences.
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More to discover with our Services and Privileges ​
Care you can count on.
Privileges to inspire you.​
Care you can count on
Access our expert coaches for support on how to get the best use from your IQOS device and learn more about heated tobacco.
Loyalty rewards
Earn points for member offers, heated tobacco device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.​