More than a colour.

Buy your first IQOS ILUMA i device and automatically get a chance to win one of 5 incredible dreams.
How can I take part?
Depending on whether you don’t have an IQOS device yet or you’re already a user, check the steps you need to complete to win one of 5 dreams.

Terms and conditions apply.

Don’t have a device? Buy your first IQOS, choose a dream, and qualify instantly.
After purchasing the device, you earn the Electric Purple badge in the IQOS CLUB. Follow our communications and get ready for the qualification game for the dream you’ve chosen. For online purchases made after April 17, we cannot guarantee delivery or participation in upcoming games, so after April 17 we recommend purchasing and picking up your device at the nearest IQOS zone.
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Already have a device? Make 3 referrals, earn the Electric Purple badge in the IQOS CLUB, and qualify instantly.
After 3 successful referrals made between January 1, 2026 and April 22, 2026, you earn the Electric Purple badge. Follow our communications and get ready for the qualification game for the dream you’ve chosen.
Learn more
After purchasing the device or completing three successful referrals, you move on to the second step:
Choose the adventure you want and compete for that dream in the week when the prize is awarded - that is the only time you have the chance to win it. Each user can participate in only one game in the whole period. The last day for qualification and participation in the competition, which includes the previously described conditions (device purchase or successful referral), is April 22, 2026. For online purchases made after April 17, we cannot guarantee delivery or participation in upcoming games, so after April 17 we recommend purchasing and picking up your device at the nearest IQOS zone.

More information about participation dates and adventure dates can be found at the top of the page and in the Terms of use.

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Buy your first IQOS ILUMA i device, in any color, and automatically qualify for a chance to win one of 5 incredible rewards.

Terms and conditions apply.

IQOS ILUMA i PRIME Electric Purple
Our most advanced device yet now in a new colour.
IQOS ILUMA i Electric Purple
Flexible and modern device.
IQOS ILUMA i ONE Electric Purple
Compact and all-in-one device.
Want your first IQOS and a chance to experience one of 5 adventures?

Fill in your details below, check your messages regularly, and increase your chances of winning a great reward.

Frequently asked questions
If you are not yet a user, you need to purchase an IQOS device and you will automatically qualify for the game of your choice. As an existing user, you need to make 3 successful referrals in the period from 01.01.2026 to 22.04.2026, after which you will automatically qualify for the game of your choice.
No, you do not need to buy the Electric Purple color. Any device color qualifies you automatically for the game of your choice.
Read more about the adventures listed at the top of the page and in the Participation Terms, choose the one you like the most, and check the date when you can participate in winning that prize. You will receive Viber messages with the corresponding link starting from the first game and up until the one you select. Once you participate in the game you’ve chosen, you will only take part in that specific game and will no longer receive messages for other prizes. Each user can participate in only one game, and that is your single opportunity to win it.
The Electric Purple badge is awarded upon your first IQOS device purchase or after 3 successful referrals in the period from 01.01.2026 to 22.04.2026. It represents your qualification for participating in the weekly game. It can be found in the IQOS CLUB and will be automatically assigned once all conditions are met.
Use the link sent via Viber during the selected week (for the chosen adventure). This will open the IQOS CLUB page where you’ll find the final game you need to take part in. You must be logged in to participate.
Each user, once meeting the contest requirements, can participate only once in the selected weekly game. More information is available at the top of the page and in the Participation Terms.
Visit our online store and choose the device that suits you best, or visit the nearest IQOS zone.
After the weekly game ends, within 48 to 72 hours you will be notified if you have won any of the prizes.
If you need additional information, call us at 0800 800 808.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.