More than a colour.
Buy your first IQOS ILUMA i device and automatically get a chance to win one of 5 incredible dreams.
How can I take part?
Depending on whether you don’t have an IQOS device yet or you’re already a user, check the steps you need to complete to win one of 5 dreams.
Don’t have a device? Buy your first IQOS, choose a dream, and qualify instantly.
After purchasing the device, you earn the Electric Purple badge in the IQOS CLUB. Follow our communications and get ready for the qualification game for the dream you’ve chosen.
Already have a device? Make 3 referrals, earn the Electric Purple badge in the IQOS CLUB, and qualify instantly.
After 3 successful referrals made between January 1, 2026 and April 22, 2026, you earn the Electric Purple badge. Follow our communications and get ready for the qualification game for the dream you’ve chosen.
After purchasing the device or completing three successful referrals, you move on to the second step:
Choose the adventure you want and compete for that dream in the week when the prize is awarded - that is the only time you have the chance to win it. Each user can participate in only one game in the whole period.
More information about participation dates and adventure dates can be found at the top of the page and in the Terms of use.
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Buy your first IQOS ILUMA i device, in any color, and automatically qualify for a chance to win one of 5 incredible rewards.
Want your first IQOS and a chance to experience one of 5 adventures?
Fill in your details below, check your messages regularly, and increase your chances of winning a great reward.
