More than a colour.

If you are not yet a user, you need to purchase an IQOS device and you will automatically qualify for the game of your choice. As an existing user, you need to make 3 successful referrals in the period from 01.01.2026 to 22.04.2026, after which you will automatically qualify for the game of your choice.

No, you do not need to buy the Electric Purple color. Any device color qualifies you automatically for the game of your choice.

Read more about the adventures listed at the top of the page and in the Participation Terms, choose the one you like the most, and check the date when you can participate in winning that prize. You will receive Viber messages with the corresponding link starting from the first game and up until the one you select. Once you participate in the game you’ve chosen, you will only take part in that specific game and will no longer receive messages for other prizes. Each user can participate in only one game, and that is your single opportunity to win it.

The Electric Purple badge is awarded upon your first IQOS device purchase or after 3 successful referrals in the period from 01.01.2026 to 22.04.2026. It represents your qualification for participating in the weekly game. It can be found in the IQOS CLUB and will be automatically assigned once all conditions are met.

Use the link sent via Viber during the selected week (for the chosen adventure). This will open the IQOS CLUB page where you’ll find the final game you need to take part in. You must be logged in to participate.

Each user, once meeting the contest requirements, can participate only once in the selected weekly game. More information is available at the top of the page and in the Participation Terms.

Visit our online store and choose the device that suits you best, or visit the nearest IQOS zone.

After the weekly game ends, within 48 to 72 hours you will be notified if you have won any of the prizes.