IQOS Together X Sensorium Global Event

Marking a decade of existence, the IQOS Together X Sensorium Global Event brought together adult users from around the world, including 11 of the most loyal adult users and competition winners from Serbia, providing them with an unforgettable multi-sensory experience. Since we offer a better alternative compared to continued smoking, we chose Japan, where IQOS was first launched 10 years ago, specifically Tokyo - the city of innovation and the future, as the perfect location for this event.

Among the participants of the Together X Sensorium Global Event were well-known adult IQOS users, such as actor Petar Benčina, photographer Marko Obradović Edge, fashion designers Vladimir Gašić and Lazar Ilić, Anja Andrejić, and many others.

During the three days of this exciting journey, selected adult IQOS users had the opportunity to enjoy a unique and unprecedented sensory spectacle that combines audio-visual, musical, ambient, and futuristic installations, explore the city, experience traditional Japanese culture, savor unique Japanese cuisine, and highlight their journey with a memorable party.

Day 1

Selected adult IQOS users spent their first day in Tokyo sightseeing and learning traditional Japanese writing in the company of Japanese culture experts.

Interestingly, the Japanese writing is extremely rich and complex, with three different writing systems. Kanji are characters that represent the meaning of words and are used as nouns, verbs, or subjects in a sentence. Katakana, which originated from kanji, contains 48 characters, each representing one syllable. The third system, hiragana, is used for grammatical complements in sentences, such as verbs and adjectives.

Day 2

For a complete sensory experience, the sense of taste is essential. The next stop for our adult IQOS users was traditional Japanese cuisine. The accommodation where the visitors stayed was in a peaceful oasis next to the fish market - an ideal place where our adult users could enjoy the high quality of Japanese tuna and fish. In this pleasant environment, adult visitors had the opportunity to try some traditional dishes, from miso soup to various main courses and desserts.

Full of energy, our adult IQOS users continued their journey with a visit to one of the most popular museums in Japan - TeamLab Planets, which offers six rooms with different artworks that transform according to human movements. From various colors and virtual flower gardens to water you can walk on, TeamLab Planets provides an unforgettable experience. After visiting the museum, it was time for the most anticipated event on the IQOS calendar – the party.

Day 3

IQOS once again proved its commitment to organizing unforgettable events, this time by hosting a memorable party with DJ Steve Aoki, one of the most famous musicians in the world.

The first attraction that fascinated all the adult guests was the futuristic immersive tent Sensorium, designed and created especially for the IQOS event, where all planned activations for adult users were located, as well as places for stars of the electronic music scene such as: Berlin female DJ duo Alyssa & Gia, trumpet sensation TechnoBrass, and the headliner of the evening Steve Aoki. All our adult guests wore special LED bracelets as a symbol of the IQOS community.

After the welcome drink and group photo in the fascinating ambiance, adult visitors scanned their Sensorium Pass QR codes and embarked on a journey through the Pleasure zone where they could win various valuable prizes. The first stop on this journey was the impressive Flavour Kaleidoscope and Frame Tunnel activation that twists and multiplies reality around you.

After passing through the tunnel, visitors entered a large space with a stage for musicians and other experience zones, including unique photo booths Pink Experience and Steve Aoki Booth, Rainbow Room with lasers, and Immersive Rain installation after which you don’t mind at all that your legs and shoulders are wet. The Flavour Tree was another attraction where adult users could “pick” a unique lollipop, while those who needed a break from various activities could relax in the Pleasure Garden zone.

The first part of the evening was marked by the performance of the TechnoBrass ensemble, which raised the atmosphere to an enviable level. After their performance, when the Anti-Gravity mirror was lifted, guests stepped into a new room where the Belonging Stage was located. With energetic sets by Steve Aoki, guests enjoyed extraordinary artistic visuals that redefine the boundaries of the synergy between technology and art.

The party scene in Tokyo brought together 1600 adult IQOS users, including international guests from as many as 36 countries. After the main event, an after-party was organized for all guests at the CÉ LA VI club, a sky bar on the 17th and 18th floors with a spectacular view of the city. Guests had the opportunity to meet and take pictures with Steve Aoki personally, making this trip truly unforgettable.

Known for organizing extraordinary events, with our trip to Japan, we managed to exceed all expectations. The event spanned an impressive 10,000m², of which 3,000m² was dedicated to creating an unforgettable experience with as many as seven uniquely designed zones, each offering a different sensory experience.

With this event, we once again proved our commitment to creating unique experiences for our users around the world. We look forward to the next get-together and new adventures that await us!

Your IQOS CLUB