Explore the New IQOS ILUMA i PRIME

IQOS ILUMA i PRIME is the latest IQOS ILUMA heated tobacco device. Packed with new adaptable smart features, the new IQOS ILUMA i PRIME redefines your experience. As there are so many exciting new features, we’re here to help you understand each new feature so you can get the most out of the device. This article will tell you everything you need to know about IQOS ILUMA i PRIME. 

Understanding the IQOS ILUMA i PRIME 

The IQOS ILUMA i PRIME is a robust, intuitive, and easy to use heated tobacco device. Like previous IQOS ILUMA devices, the new IQOS ILUMA i PRIME uses a SMARTCORE INDUCTION SYSTEM™ to create your heated tobacco experience. This technology means no tobacco is burnt when using an IQOS ILUMA device. The result is an effortless experience with no cleaning required. 

What Sets the IQOS ILUMA i PRIME Apart? 

This device is our latest advancement in Heat Not Burn technology, with enhanced new features. It is specially designed to give you the most personalised experience compared to previous IQOS generations.

What are the New Features of the IQOS ILUMA i PRIME? 

The IQOS ILUMA i PRIME has 4 new smart features: FlexPuff, Pause Mode, FlexBattery, and Touch Screen to make your experience seamless and unique. 

Touch Screen 

IQOS ILUMA i PRIME features a Touch Screen that allows you to quickly and easily see information about your experience. Information displayed on the Touch Screen includes: 

•    How much time you have left of your experience. 

•    The number of available experiences. 

•    The pre-heating status.

What Do the Symbols on the Touch Screen Mean? 

The Touch Screen displays a number of symbols that help you to understand your device. For example, 1 or 2 horizontal lines blinking 8 times indicates that the battery is discharged.  

Pause Mode 

Pause Mode is an advanced feature on IQOS ILUMA i PRIME devices that allows you to pause your experience for up to 8 minutes and resume it.* This means that if you are interrupted, you can simply activate Pause Mode via the Touch Screen to avoid wasting your SMARTCORE STICK™. 

Some of the benefits of Pause Mode include: 

•    Heightened convenience 

•    Extended flexibility by letting you enjoy your experience at a pace that suits you 

•    Better use of the stick  

*Only available in Performance Mode, during the first 3 minutes or 8 puffs of the experience. When pause is activated, Performance Mode gives adult users up to 2 consecutive experiences and pause is available only for 1 of them. 

FlexPuff 

As the name suggests, FlexPuff is a feature of IQOS ILUMA i PRIME that enables a more flexible experience compared to previous IQOS devices. The feature may provide you with 4 extra puffs.** 

FlexPuff automatically adapts to you based on your individual usage patterns, so you don't have to worry about activating it yourself.  

Some benefits of FlexPuff include: 

•    An adaptive experience for enhanced enjoyment 

•    Optimal stick usage and a longer stick duration 

**FlexPuff activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used. 

FlexBattery 

IQOS ILUMA i PRIME also has a FlexBattery feature, so you can manage the holder battery. With FlexBattery, you can switch between 2 modes for the IQOS ILUMA Holder: Eco Mode and Performance Mode. Each mode has its own unique advantages.  

Performance Mode 

Performance Mode is the default mode of your IQOS ILUMA i PRIME. With Performance Mode, you can have: 

•    2 experiences of up to 6 minutes with one Pause Mode available. 

OR 

•    3 consecutive uses of up to 6 minutes each (with no Pause Mode available).  

Eco Mode 

Alternatively, you can switch your Battery Holder to Eco Mode via the IQOS APP. This sets your Battery Holder to single use only, lasting up to 6 minutes (Pause Mode is not available). 

What Colours is the IQOS ILUMA i PRIME Available In?

IQOS ILUMA i PRIME comes in 4 vibrant colours: Garnet Red, Midnight Black, Breeze Blue, and Aspen Green.

Shop the IQOS ILUMA i PRIME Now 

Shop the IQOS ILUMA i PRIME now to unlock unparalleled flexibility and personalisation. The device can be bought online or in-store. 

Your IQOS team