The new IQOS ILUMA i x Seletti Limited Edition

Bold, unexpected, and unapologetically artistic.

What happens when a design provocateur meets a device known for refined innovation? Say hello to the IQOS ILUMA i x Seletti Limited Edition (link to Seletti Limited Edition PLP), where a new chapter begins at the intersection of design and technology. This is more than a device; it’s a statement. A scene-stealer. A conversation-starter wrapped in Seletti’s unmistakable creativity. 

Seletti, the Italian design powerhouse founded in 1964, has always turned the ordinary into the extraordinary. Renowned for merging art, pop culture, and utility, it transforms everyday objects into icons of personality and wit. Now, its playful aesthetic collides with the sleek world of IQOS, delivering a limited-edition collection that defies expectations and delights the senses. 

This striking collection is the result of a collaboration between IQOS, a pioneer in smoke-free alternatives, and Seletti, the Italian design house known for turning the everyday into the extraordinary.

More Than Meets the Eye

From the first glance, the IQOS ILUMA i x Seletti Limited Edition stands apart. Draped in deep, velvety black, the surface whispers sophistication, whilst the iconic Seletti pattern slices across it in dazzling gold. It’s a contrast that catches the eye and holds it. Look closer, and the details begin to speak. 

IQOS ILUMA i PRIME x Seletti: Subtle was never the plan

Want a device that demands a second look? The IQOS ILUMA i PRIME x Seletti Limited Edition is a masterclass in bold creativity. Its deep black body is wrapped in Seletti’s golden motif, an unapologetically audacious design that bends all the rules. The golden anodized holder and double adonization aluminum ring offer a tactile experience meant to be both seen and felt. 

IQOS ILUMA i x Seletti: Design that plays by its own rules

With a soft-touch black exterior and Seletti’s signature golden pattern on the door, the IQOS ILUMA i x Seletti Limited Edition feels like a piece of modern art. Open it, and you’ll find the black holder topped with a polished golden ring, a hidden surprise that winks back with bling.

Find your nearest IQOS Store or order from our online store.

The IQOS ILUMA i x Seletti Limited Edition invites you to dare to see beyond the surface. Bold. Intriguing. Captivating.