An Unforgettable IQOS Event at Ložionica

Seletti is a pioneering design brand founded in 1964, known for its eclectic style and boundary-pushing creativity. By blending innovation, art, and functionality, Seletti transforms everyday objects into extraordinary pieces that bring charm, boldness, and humor into daily life.

Seletti is always creative and unconventional in its thinking. That’s why the brand has become a global symbol of Italian design—one that inspires, surprises, and makes every space unforgettable.

An Unforgettable IQOS Event at Ložionica

On October 3rd, in the unique setting of Ložionica in Belgrade, an exclusive event will bring together media representatives, prominent designers, artists, creatives, and selected users.

On this occasion, a limited edition of IQOS devices will be unveiled—born from the collaboration with the renowned brand Seletti—a fusion of functionality, aesthetics, and artistic vision.

This limited edition carries the message “More than meets the eye”, symbolizing the transformation of the everyday into something new, bold, and different.

Stefano Seletti transforms familiar objects into unexpected experiences – bold and authentic. His design is defined by charm, daring, and playfulness. It intrigues, provokes thought, and reveals more the closer you look. When his art meets the distinctive IQOS design, a limited edition is born – one that doesn’t follow the rules, but defines them.

The event will also stand out for its visual identity – guests are expected to dress in black and gold, adding to the atmosphere of sophistication and glamour.

Throughout the evening, visitors will enjoy a performance by a DJ accompanied by a singer, creating a dynamic blend of music, art, and energy.

The venue will feature an exhibition of locally developed artistic and scenographic elements, created exclusively for this occasion.

The space will be designed as an immersive experience that celebrates creativity, curiosity, and the unexpected.

During the event, the name of the IQOS user who won a trip to Milan for the global gathering will be officially announced.

We’re looking forward to an evening filled with inspiration, creativity, and innovation – a fusion of art and technology in a space that encourages dialogue and the exchange of ideas.

Follow us via eMail, Viber, and on Instagram @iqos_rs – you might be among those invited to upcoming unforgettable IQOS events and experience all the benefits of being part of the IQOS community.