What if change could be simple?

In a world that constantly demands us to be faster, smarter, and more efficient, simplicity is becoming a new value. That’s exactly why IQOS ILUMA i ONE is created – a device that makes everyday moments easier, more natural, and more intuitive, without complications and without thinking.

IQOS ILUMA i ONE is designed to fit into your daily habits, bringing a simplicity that doesn’t need to be explained – you feel it from the very first use. 

Simple to use, always ready!

Guided by the principle of simplicity, IQOS ILUMA i ONE is designed to work without thinking:

- The device is ready immediately, for 20 consecutive uses, with automatic start.

- The SMARTCORE INDUCTION SYSTEM™ allows effortless insertion of the stick and requires no cleaning.

- Everything works intuitively, simply, and safely – exactly when you need it.

Everything is designed to follow your rituals, not change them. Whether you're driving, at a game with friends, or going through your daily routine, IQOS ILUMA i ONE naturally fit into the moments that matter to you.

Practical, compact, and lightweight, it’s ideal for those who want a reliable experience without complications. It looks premium, fits perfectly in your hand, and functions simply – with no unnecessary steps, no thinking, no distractions.We know that when something is truly simple, changing a habit doesn’t feel difficult – it feels liberating.

That’s why we focus on what matters, especially to men: practicality, safety, control over your choices, and a device that adapts to your life, not the other way around.

IQOS ILUMA i ONE – simpler than you think.