The Spirit of Classic Cars in the heart of the city

If you are an adult smoker or nicotine user and you enjoy cars - their sound, body lines, and sense of speed - the IQOS Garage is a place you shouldn’t miss.

From March 18 to 24, during the Belgrade Car Fair, you can explore a unique space dedicated to car culture and classic automobiles, designed to blur the line between observer and participant.

The IQOS Garage is not just an exhibition. It is an experience where the aesthetics, sound, and attitude of an era come together, interpreted through a contemporary lens.

IQOS Garage at Galerija Belgrade

If you miss the Car Fair - the story continues at another location.

From March 25, the IQOS Garage moves to the Galerija Belgrade shopping mall. The new space brings the authentic atmosphere of a retro garage, with carefully selected details and an ambiance that awakens all the senses.

There, you’ll find interactive content inspired by the world of motorsport - challenges and games that test your precision, focus, and reflexes. Short, intense bursts of adrenaline create an authentic experience and spark your passion for automotive culture.

IQOS Caravan – Classics on the Streets of Serbia

For adult visitors who want to experience car culture beyond the exhibition space, the IQOS Caravan brings classic automobiles directly to the streets of Serbia.

Belgrade, Novi Sad, Niš, and Kragujevac become stops on a unique journey through the history of automotive design. Each location features special setups that bring the spirit of classics to life through design, details, and atmosphere.

Tradition, style, and the contemporary moment merge into one, and among the vehicles that attract attention is a special model - recognizable by its “shark nose,” and character that leaves an impression even before it starts moving.

Classics don’t disappear. They adapt to the times.

Follow us on Instagram @iqos_rs and discover what’s hidden behind the garage doors.

See you there! 🏎️💨

Your IQOS Team