What if it depends on you?

Earth Day is a reminder of how small habits can create a big impact. We believe that caring for the planet should be our choice every day - which is why this April we are rewarding small but meaningful steps! Join the Earth Day challenge, start your journey toward the Eco Hero badge in the IQOS CLUB - a badge that celebrates care for the environment and show that your step can be part of a bigger change!

How to participate?

From April 1 to April 22, 2026, bring one of the following used products to the nearest IQOS Zone:

- one filled bag of used SMARTCORE™ sticks or

- five used VEEV ONE pods or

- five used VEEV now ULTRA vapes

By doing so, you gain the right to enter the game and win one of the valuable prizes. If you have reached Level 3 of the Eco Hero badge in the new IQOS CLUB, you automatically qualify for the game invitation.

When does the game start and what are the prizes?

On April 22, 2026, right on Earth Day, you will receive a speed‑based game via a Viber message. Play the game by April 26, 2026. Be among the 7 fastest and most skillful participants, and you’ll have the chance to win valuable prizes. 

Prizes in this challenge include:

1st prize: 3 bicycles, specially produced for this occasion

2nd prize: 2 vouchers worth 10,000 RSD each from a renowned furniture manufacturer

3rd prize: 2 vouchers worth 4,000 RSD each from a specialized beauty and household products retailer. 

Additionally, if you qualified by returning your used SMARTCORE™ sticks, VEEV ONE pods, or VEEV now ULTRA vapes or if you reached Level 3 of the Eco Hero badge in the new IQOS CLUB, we prepared a small token of appreciation, available for pickup in IQOS Zones. Hurry - quantities are limited! 

How to get a collection bag for used products?

You can pick up a special collection bag for used products for free at any IQOS Zone. Every return counts and every return brings you closer to the Eco Hero badge in the IQOS CLUB!

Join the Circular Program and become part of a community that makes a difference through good habits and we’ll ensure your used products are responsibly sent for recycling.

Start the change. Become a hero.

See you in IQOS Zones.