01/10/2026

Who chose to experience the Electric Dreams?
When dreams become reality, 14 IQOS users embarked on unforgettable journeys around the world - from Portugal and Seoul, through Slovenia and Switzerland, all the way to Morocco.
Along the way, they created memories, discovered new
places and enjoyed every moment of the journey.


Step into the experience and discover the moments
and memories that made it unforgettable.
Relieve the highlights, the connections, and the
stories that brought it all to life.
Where every moment unlocks something extraordinary
From racetrack adrenaline to exceptional gastronomy, 8 IQOS users from Serbia discovered Parma and enjoyed 48 hours designed to be remembered.
They felt the thrill of the Italian circuit, the roar of the engines, and mastered every turn alongside an experienced professional. When the engines went quiet, the experience continued in Parma, through the authentic flavours of the region and its gastronomic tradition.
A Summer Weekend
Eight IQOS users brought their friends along for a special experience and a
weekend filled with memorable moments by the pool.
Refer an adult smoker friend to switch to IQOS, and you could
enjoy more special moments together.
Ready to take next step towards a smoke-free future?
Choose your IQOS device and join IQOS CLUB today.
Behind every event, experience and story are the people who make them memorable. Join IQOS and become part of community that comes together to explore, connect and share the unforgettable journeys.