TOGETHER. FORWARD.​ Supported steps of progress​

Progress. It’s about striving to create a better future.
iqos together forward
iqos together forward

It’s about progress​

We all strive to create a better future, for ourselves, and for the people around us.​
iqos together forward
iqos together forward
If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 28.6 million adult IQOS users around the world* who are already on that same journey.
* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of February 2024. IQOS users for whom PMI heated tobacco sticks represent at least 5% of their daily tobacco consumption over the past 7 days.
I IQOS because…​
IQOS Testimonials
Find out what real IQOS users say about their experience.

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on Help your adult smoking friends start their smoke-free journey with heated tobacco


Cigarettes produce tar. IQOS doesn’t.​

Tar is the residue from smoke after a cigarette is burned.


IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*


Switching completely to IQOS is less harmful than continuing to smoke.**

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS ILUMA is risk free. IQOS ILUMA provides nicotine which is addictive.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.

** Based on the totality of evidence available for IQOS in comparison with continuing to smoke. 

 See Important Information.


Try an IQOS device at home for 15 days and discover the taste of real tobacco heated, not burned.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.​