Try IQOS your way
In-store guided trials, device lending, guidance and support.
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Arrange your IQOS trial
Fill out the form and an IQOS consultant will call you back in the next 24 hours.
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Try IQOS your way
We will send you the selected IQOS device to your address, with free shipping
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Keep or return device
Simply buy your device or return it for free within 15 days of finishing your trial.
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Get support
Get all round support from the moment you choose IQOS.
We choose better together.
Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction.
IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS is not risk-free.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
Which IQOS ILUMA to try?
Enjoy a clean, bladeless experience with IQOS ILUMA.
IQOS ILUMA ONE pocket-sized, ideal on-the-go.

Next level technology

IQOS ILUMA PRIME is not part of our lending service. It is only possible for you to try IQOS ILUMA and IQOS ILUMA ONE. IQOS ILUMATM is designed to be used only with tobacco sticks specially designed for IQOS ILUMA devices. See
IQOS Testimonial
Ever since I switched to IQOS I’m more than happy with it, at least to say.
IQOS user

Try before you buy.

Enjoy the IQOS ILUMA experience for 15 days free from the comfort of your own home.

Helpful Information

Discover IQOS.

It's time to make a change. To become part of a global IQOS community. To join more than 14 million smokers across the globe who've already made the switch to IQOS.*
*Source: Status as of July 2021. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market Reasearch.