Try IQOS your way
In-store guided trials, device lending, guidance and support.
try iqos
try iqos
Arrange your IQOS trial
Fill out the form and an IQOS consultant will call you back in the next 24 hours.
try iqos
Try IQOS your way
We will send you the selected IQOS device to your address, with free shipping.
try iqos
Keep or return device
Simply buy your device or return it for free within 15 days of finishing your trial.
try iqos
Get support
Get all round support from the moment you choose IQOS.
We choose better together.
Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers consistent use of tobacco.
IMPORTANT INFORMATION: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.

* PMI Financials or estimates, IQOS user panels and PMI Market Research.
More IQOS benefits
Which IQOS ILUMA to try?
IQOS ILUMA
Use a clean, bladeless experience with IQOS ILUMA.
Try IQOS ILUMA
IQOS ILUMA ONE
IQOS ILUMA ONE pocket-sized, ideal on-the-go.
Try IQOS ILUMA ONE

Next level technology

IQOS ILUMA PRIME is not part of our lending service. It is only possible for you to try IQOS ILUMA and IQOS ILUMA ONE. IQOS ILUMATM is designed to be used only with tobacco sticks specially designed for IQOS ILUMA devices. See
Important information.
IQOS Testimonial
Ever since I switched to IQOS I’m more than happy with it, at least to say.
Ana
IQOS user

Try before you buy.

Try the IQOS ILUMA experience for 15 days free from the comfort of your own home.
Learn more

Helpful Information

Discover IQOS.

It's time to make a change. To become part of a global IQOS community. To join more than 28.6 million smokers across the globe who've already made the switch to IQOS.*
Learn more
* PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of February 2024. IQOS users for whom PMI heated tobacco sticks represent at least 5% of their daily tobacco consumption over the past 7 days.