Make sure you made a better choice and recommend it

Cigarette smoke is a complex mixture of over 6,000 chemical substances, about 100 of which have been linked by public health authorities to smoking-related diseases. IQOS, on the other hand, does not burn tobacco, which means that it does not produce smoke, but an aerosol residue obtained by heating, which is significantly less harmful to health.

To demonstrate this, we conducted a comprehensive evaluation program that included 10 clinical studies on the chemical properties of aerosols (as well as data from 18 non-clinical studies) and involved thousands of participants from the US, Japan, UK and Poland.

In Serbia, we called on Milan Popović, a scientific communicator who is known for bringing science closer to different age groups and making it interesting. With his experiments, he explained in an accessible and simple way, why this new generation smokeless device is a better choice for adult smokers than classic cigarettes.

You can view all the experiments in the video below:


There is no ash

IQOS heats tobacco instead of burning it, meaning no fire, ash or smoke. This makes IQOS a better choice compared to continuing to smoke cigarettes.

Important information: IQOS is not a risk-free product, it releases nicotine, which is addictive. For adults only.


There is no tar

Tar is the residue from smoke after burning a cigarette. IQOS creates an aerosol residue that is fundamentally different from tar and contains significantly lower levels of harmful ingredients.* Completely switching to IQOS is less harmful than continuing to smoke cigarettes.** 

Important information: The absence of tar does not mean that IQOS is a risk-free product. IQOS releases nicotine, which is addictive. For adults only.

* Average reduction in levels of a range of harmful compounds (excluding nicotine) compared to cigarette smoke.

** Source: Based on overall evidence available for IQOS compared to continued smoking.


There is less carbon monoxide

IQOS does not burn tobacco, so it produces on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful compounds compared to cigarettes.*

Important information: This does not mean a 98% risk reduction and carbon monoxide is only one of the many harmful ingredients in cigarette smoke. IQOS is not a risk-free product and it releases nicotine, which is addictive.

* Source: We measured levels of certain harmful ingredients that reputable public health organizations consider a priority for reporting. These ingredients are on average 95% less compared to cigarette smoke (excluding nicotine).

Help us spread the word about IQOS

The Recommend to friends program gives you the opportunity to invite your friends, who are smokers of legal age, to join you.

In this way, you will be able to discover the world of additional IQOS benefits and experiences created for you, and you will do your friends a huge favor because you will recommend them a better alternative than continuing to smoke cigarettes.

IQOS is undoubtedly a better choice than continuing to smoke cigarettes, there is a huge team of scientists behind it, it reduces risks and rewards your loyalty.


myIQOS team

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This product is not risk-free and delivers nicotine, which is addictive. For adult use only.​