New IQOS ORIGINALS DUO IRIDESCENT PURPLE is here

IQOS creates an extraordinary experience every time.

This time too with the new IQOS ORIGINALS DUO Iridescent Purple limited series. Mystical striking colors bring to life the powerful technology of tobacco heating.

HEATCONTROL TECHNOLOGY with a ceramic blade enables real tobacco to be heated from the inside, making IQOS the number 1 tobacco heating system in the world.*

The sparkling and brilliant purple color will awaken your senses. This mysterious color magically changes hues as light refracts on its surface.

New IQOS ORIGINALS DUO Iridescent Purple limited series. Mystical on the outside. Powerful from within.

From August 15 to September 29, with the purchase of IQOS ORIGINALS DUO Limited Edition Iridescent Purple device, a Bluetooth speaker will be provided as a gift.

*PMI global estimates total market sales in the tobacco heating product category as of March 2023 (excluding Russia and Ukraine markets) in units.