Join Our Circular Program And Recycle With Us

Did you know your tobacco sticks don't have to end up in the wrong place? Let's make a change together.

Imagine a world where every little thing you do contributes to a better future. IQOS offers you the chance to be part of that vision through our new Circular Program.

What is the Circular Program? 

It's our initiative to reduce waste from tobacco sticks. We know you love IQOS, and we want to help you use it in the most responsible way possible. With our Circular Program, you don't have to throw away your used tobacco sticks; collect them and bring them to us for recycling*.

 

How does it work? 

At the following link, by applying the 'Sticks Recycling' filter, you can see all the locations where we have placed special boxes for collecting used sticks. You can deposit all brands of tobacco sticks in them.

When you visit an IQOS zone, you can pick up a pouch to collect used sticks. Once it's full, just bring it back on your next visit.

 

Why join? 

Besides doing good for the planet, you're helping us create a more sustainable future for all IQOS users.

So, to sum it up, the steps are simple:

- Drop by the nearest IQOS zone and get your free collection pouch.

- Collect used tobacco sticks, from any of our brands.

- When your pouch is full, bring it back to the IQOS zone.

- Don't forget - you have the chance to earn an Eco badge in the new IQOS CLUB.

So, be part of this great initiative. Every step you take, no matter how small, makes a big difference. See you at the IQOS zones!

*Over 90% of the tobacco stick content can be recycled. Components that can't be recycled are used for energy production.