Join Our Circular Program And Recycle With Us

Did you know your tobacco sticks don't have to end up in the wrong place? Let's make a change together.

Imagine a world where every little thing you do contributes to a better future. IQOS offers you the chance to be part of that vision through our new Circular Program.

What is the Circular Program? 

It's our initiative to reduce waste from tobacco sticks. We know you love IQOS, and we want to help you use it in the most responsible way possible. With our Circular Program, you don't have to throw away your used tobacco sticks; collect them and bring them to us for recycling*.

How does it work? 

We've set up special recycling boxes at IQOS zones in Belgrade, Niš, Novi Sad, and Kragujevac. You can deposit all brands of tobacco sticks in them.

When you visit an IQOS zone, you can pick up a pouch to collect used sticks. Once it's full, just bring it back on your next visit.

 As a token of appreciation for your contribution, we'll reward you with 20 IQOS CLUB points for every pouch you bring in.

Why join? 

Besides doing good for the planet, you're helping us create a more sustainable future for all IQOS users.

So, to sum it up, the steps are simple:

- Drop by the nearest IQOS zone and get your free collection pouch.

- Collect used tobacco sticks, from any of our brands.

- When your pouch is full, bring it back to the IQOS zone.

- We'll take it from there – recycling all the sticks.

And remember, for every pouch, you earn 20 IQOS CLUB points.

So, be part of this great initiative. Every step you take, no matter how small, makes a big difference. See you at the IQOS zones!

*Over 80% of the tobacco stick content can be recycled. Components that can't be recycled are used for energy production.