Celebrating Our 10th Anniversary in the Land of the Rising Sun

We are introducing new, renewed* IQOS ILUMA products - a limited edition inspired by Japan. 

As we celebrate our journey that began in Japan 10 years ago, we also look to the future with a mission of sustainability and better technological development.

In line with our sustainability strategy, we established renewed* IQOS ILUMA devices, which are now available in IQOS zones at special prices.

The artist TKV, whose numerous works and murals adorn Belgrade, painted a limited series of doors with motives inspired by the land of the rising sun. This unique door is given as a gift with every renewed device purchase.

We invite all users to join us on October 5th at the IQOS Boutique, TC Galerija, from 6 PM, where we will once again experience an artistic event together and celebrate shared moments.

This limited series of renewed* IQOS ILUMA devices is intended for users who exclusively have older versions of IQOS devices or who do not yet have an ILUMA device. Bring your 2 older generation IQOS devices and for 1 RSD choose a renewed* IQOS ILUMA device or a new IQOS ILUMA ONE.

Following the Japanese style and identity, we are also preparing something interesting for our Gold and Platinum users soon. Follow Viber messages and our Instagram profile iqos_rs, where you will have the opportunity to win tickets for Fashion Week, which will be held in October.

*Used and verified devices.

We celebrate 10 years, responsibly and together!

Your IQOS CLUB