First IQOS Boutique Arrives in Niš: Tradition in the Rhythm of the Future

This winter, something special is coming to Niš – a new meeting place that celebrates the fusion ofinnovation, art, and a better alternative.

We are proud to announce the opening of our first IQOS Boutique in Niš!

Each IQOS boutique is more than just a sales space – it's a new meeting place, a center for innovation, and the creation of better moments for our IQOS users and community.

Our mission to create a smoke-free world has inspired local artists to showcase Niš through a unique prism of creativity. Painter Danica Maksimović, known for her work with mosaics using recycled materials, and graphic designer Eško Kurtić, a master of graphic design whose works represent a blend of different forms of artistic expression, bring an authentic vision of the city through a combination of tradition, recycling, and modern art in the artwork exhibited in our Boutique.

Using recycled parts of IQOS devices and their destinctive techniques, Danica and Eško have created this unique work of art that celebrates the spirit of tradition and innovation of Niš, with the support of the employees of the Philip Morris factory and loyal IQOS users who contributed to the authenticity of the entire project.

IQOS Boutique in Niš officially opens its doors on December 25th.

We invite you to visit our new meeting place at Obrenovićeva 25 where you can explore a better alternative to traditional cigarettes and find a wide range of IQOS products.

See you in Niš.

Your IQOS CLUB