20/01/2025
Day 1 starts today.
IQOS is a device that heats tobacco
instead of burning it.
✓ 95% less harmful chemicals compared to cigarettes*
✓ No combustion, ash, smoke
✓ No use of liquids
*"95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com.
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Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
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3 reasons to choose IQOS
More to discover with our Services and Privileges
Care you can count on.
Privileges to inspire you.
Privileges to inspire you.
Care you can count on
Access our expert coaches for support on how to get the best use from your IQOS device and learn more about heated tobacco.
Loyalty rewards
Earn points for member offers, heated tobacco device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.