Welcome to the All-New IQOS CLUB!

Looking for a place that’s more than just a space – an experience? Introducing new IQOS CLUB – an exclusive loyalty program launched on January 12, 2026. Designed to reward your commitment, it brings you more benefits, more rewards, and more unforgettable moments. 

By registering your IQOS device, you automatically become a member of the IQOS CLUB. All you need to do is log in to the CLUB, and a world of benefits opens up for you.

How does IQOS CLUB work?

It’s all about collecting badges through different activities:

Purchasing devices and accessories

Referring adult smoker friends using your personal code

Visiting IQOS stores

Participating in surveys and quizzes

Attending events

Visiting partner cafés and restaurants

Recycling tobacco sticks and pods

Each badge unlocks new perks, and some have multiple levels – every next level brings even greater rewards.

What’s behind the badges?

Travel experiences, vouchers and partner discounts, tickets for sports and cultural events, VIP lounge access at Belgrade Arena, exclusive parties, and much more. When you collect all key badges, you become a LEGEND – a status that opens the door to the most exclusive benefits and experiences. Special Rewards Right from the Start! In IQOS CLUB, every activity counts more. That’s why, as soon as you join, you’ll have the chance to win amazing prizes!

If between January 1 – February 15, 2026, you earn: Welcome Badge (by logging in to IQOS CLUB for the first time), Ambassador Badge (by referring your first adult smoker friend) you’ll automatically qualify for an unforgettable winter getaway at Kopaonik for two!

There awaits a unique opportunity to enjoy a luxurious hotel, perfect dinners, and unforgettable moments with ski lessons, ski pass, equipment, snowmobile rides, and much more. But that’s not all – by earning these badges, you’ll also have the chance to win other valuable prizes such as: The latest smartphone, Premium hair styling device, Next-gen gaming console, Robot vacuum cleaner, Travel suitcase.

Explore IQOS CLUB, discover the path to every badge, and unlock the rewards waiting for you.

Your adventure begins now.

If you’re not yet part of IQOS CLUB, all you need to do is switch to a better alternative to smoking – choose your IQOS device and you’ll automatically become a member. From that moment on, you’ll gain access to all the exclusive benefits and activities we’ve prepared for our members.