What is IQOS ILUMA i Electric Purple?

The IQOS ILUMA i Electric Purple: More than a colour

Electric Purple is not just another shade, it’s a bold new chapter in the IQOS ILUMA i story. Available across the entire range (IQOS ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE) , this vibrant colour represents curiosity in motion: daring, dynamic and unforgettable.

Each device in IQOS ILUMA i family is powered by the SMARTCORE INDUCTION SYSTEM™, specially designed to work exclusively with IQOS ILUMA devices. But Electric Purple is more than just a colour - it’s also about style, expression, and individuality.

Smart Features that spark curiosity:

- Touch Screen: check your device status and personalise your experience with a simple tap.   

- Pause Mode: Pause your moment and resume right where you left off.

- FlexBattery: Make the most of your Holder's battery with Eco Mode or Performance Mode.

- FlexPuff: Adapts to your pace for personalized and flexible experience.

- Autostart: the device activates automatically when a SMARTCORE^TM stick is inserted.

- Up to 20 uses per full charge: Designed to keep up wherever curiosity takes you. 

From the premium elegance of IQOS ILUMA i PRIME, to the balanced design of IQOS ILUMA i and the compactness of IQOS ILUMA i ONE, the range blends cutting-edge technology with a personal touch. And now, with Electric Purple, it adds a permanent colour that doesn’t just complement your style, it amplifies it.

Start Dreaming Electric: Win one of the 5 Electric Dreams

If you are an adult smoker who is new to the IQOS world, or already an IQOS user and a member of the IQOS CLUB, this is your invitation to follow the spark, explore, and transform curiosity into experiences you’ll carry with you. Get ready to see where your curiosity can take you.

What do the 5 dream adventures represent?

The five dream adventures represent five unique, once‑in‑a‑lifetime experiences, each crafted to transform curiosity into unforgettable moments. Vivid, memorable, and striking, these experiences are more than just rewards - they are moments where emotion and discovery come together.

Find more HERE.

How to participate and earn your chance for a dream experience?

1. If you don’t have an IQOS device, purchase any IQOS ILUMA device and you can take part in the prize draw for a chance to win one of the 5 experiences. You can explore and buy your favorite device online or at the nearest IQOS store.

2. Already part of the IQOS community? You can participate in the prize draw by recommending that an adult smoker friend switch to IQOS using the link available on IQOS CLUB.

Terms and conditions apply.

After purchasing the device or completing three successful referrals, you move on to the second step:

Choose the adventure you want and compete for that dream in the week when the prize is awarded - that is the only time you have the chance to win it. Each user can participate in only one game in the whole period.

Your IQOS CLUB