Win Electric Dreams with IQOS ILUMA i and the new colour of IQOS ILUMA i - Electric Purple

Start Dreaming Electric with IQOS ILUMA i Electric Purple

Electric Dreams give you the chance to step in one of the five once-in-a-lifetime adventures, each designed to turn curiosity into stories that are vibrant, contagious, and unforgettable. Whether you’re an adult smoker new to IQOS or already an IQOS user part of the IQOS CLUB, this is your invitation to follow the spark, explore, and turn curiosity into experiences you’ll carry with you. Get ready to see where curiosity can take you!

What are the 5 Electric Dreams?

Electric Dreams are five once-in-a-lifetime adventures, each designed to transform curiosity into unforgettable experiences. Vibrant, contagious, and unforgettable, these experiences are more than just rewards, they are moments where emotion, excitement and discovery collide.

The Cargo-Karting – Coast of Portugal  

Race where the city meets the sea, and waves collide off the Portuguese coast. With sea, steel, and speed, this experience is built for the curious who race in different roads. 

The Beats Below Zero – Slovenia  

Step into a glacial cathedral in Slovenia and hear ice sing through digital sound. This once-in-a-lifetime concert is crafted for the curious who follow the beats into the ice, embracing contrasts and discovering beauty in the unexpected.   

The Midnight Mirage – Morocco

Follow the music where the desert meets the stars. Fire, bass, and dreams rise together under the Saharan sky, creating a surreal spectacle for the curious who are drawn to rhythm, culture, and immersive experiences.   

The Swiss Dream Parade – Zürich

Be at the heart of a city dancing in sync with music and energy. Zürich becomes a stage. Where one float turns the volume up, designed for those who live to celebrate movement, sound, and connection.   

The Sleep‑in Symphony – More information soon.

How to Participate for a Chance to Win Electric Dreams

1. If you don’t have an IQOS device, purchase any IQOS ILUMA i device and you can take part in the prize draw for a chance to win one of the 5 experiences. You can explore and buy your favorite device online or at the nearest IQOS store.

2. Already part of the IQOS community? You can participate in the prize draw by recommending that an adult smoker friend switch to IQOS using the link available on IQOS CLUB.

Terms and conditions apply.

After purchasing the device or completing three successful referrals, you move on to the second step:

Choose the adventure you want and compete for that dream in the week when the prize is awarded - that is the only time you have the chance to win it. Each user can participate in only one game in the whole period.

Find more HERE.

What Happens After Participating and When Will I Know if I Won? 

Once you’ve taken the necessary steps to participate in the Electric Dreams competition, IQOS will reach out to let you know if you won one of the five Electric Dreams.

Your IQOS CLUB