Good Conversion Practices for PMI’s Smoke-free Products

PMI offers a variety of quality, scientifically substantiated smoke-free products that are much better choices than continued smoking. Our vision is that our smoke-free products will one day replace cigarettes.

1. Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.

2. Minors should not use tobacco or nicotine in any form.

3. PMI’s smoke-free products are for adults who would otherwise continue to smoke or use other nicotine products.

4. We do not offer PMI’s smoke-free products to people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products. Our smoke-free products are not alternatives to quitting and are not designed as cessation aids.

5. PMI’s smoke-free products are not risk free and contain nicotine, which is addictive. Switching to a smoke-free product is, however, a better choice than continuing to smoke.

6. We support our adult smoke-free product users in their journey to full conversion through education and guidance.

7. For consumers to experience the benefits of smoke-free products, they must switch completely and abandon smoking permanently.

8. We inform consumers of all relevant safety information about our smoke-free products.

Safety Warnings & Instructions

Tobacco and Nicotine

- Tobacco sticks used with IQOS^TM and with lil^TM devices, as well as VEEV pods, contain nicotine, which is addictive.

- IQOS, lil SOLID, IQOS VEEV and VEEV PODS are not risk-free. The best way to reduce tobacco- and nicotine-related health risks is to quit tobacco and nicotine use altogether.

- Some users of nicotine-containing products may experience abdominal pain, chest pain, choking sensation, cough, difficulty breathing, dizziness, dry mouth, dry throat, gingivitis, headache, malaise, nasal stuffiness, nausea, mouth irritation, palpitations, throat irritation, and vomiting.

- Nicotine-containing products should not be used by people who have or are at risk of heart disease, are diabetic, are epileptic, or are experiencing seizures.

- Nicotine-containing products should not be used during pregnancy or while breast-feeding. If you are pregnant, breast-feeding, or think you may be pregnant, you should quit tobacco and nicotine use altogether.

- Stopping smoking or switching to IQOS, lil SOLID and IQOS VEEV and their respective tobacco sticks and VEEV pods, or other nicotine-containing products may require the adjustment of the dosing of certain medicines (e.g. theophylline, clozapine, ropinirole).

- If you have questions about whether you should use IQOS, lil SOLID and IQOS VEEV given an existing health condition, consult a health care professional.

Use of tobacco sticks

Only use:

- IQOS ILUMA^TM with SMARTCORE tobacco sticks,

- IQOS 3 DUO^TMor earlier generation devices with HeatSticks tobacco sticks,

- IQOS 2.4 PLUS^TM with HeatSticks tobacco sticks,

- lil SOLID^TM with HeatSticks tobacco sticks.

Never use IQOS and lil SOLID devices with cigarettes or similar products that are not approved for use with IQOS and lil SOLID. Doing so may result in injury.

Do not modify tobacco sticks in any way or add any substance to tobacco sticks. Doing so may result in injury.

Exclusive Use of VEEV pods

- Only purchase IQOS VEEV and VEEV pods from your local or online IQOS store or other authorized retailers.

- Only use VEEV pods with IQOS VEEV. Never use IQOS VEEV with other pods. Doing so may cause injury.

- Do not modify or attempt to refill VEEV pods in any way or add any substance to VEEV pods. Doing so may cause injury.

- Do not use this product if the VEEV pod appears to be damaged, tampered with, broken, or leaking.

Prior to use of a product, users should read the full Safety Warnings & Instructions, which contain important safety information about the use of the product.

Safety Warnings & Instructions for IQOS 2.4+

Safety Warnings & Instructions for IQOS 3

Safety Warnings & Instructions for IQOS 3 Multi

Safety Warnings & Instructions for IQOS 3 DUO

Safety Warnings & Instructions for IQOS ORIGINALS DUO

Safety Warnings & Instructions for lil SOLID

Safety Warnings & Instructions for lil SOLID Ez

Safety Warnings & Instructions for IQOS VEEV

Safety Warnings & Instructions for IQOS ILUMA PRIME

Safety Warnings & Instructions for IQOS ILUMA

Safety Warnings & Instructions for IQOS ILUMA ONE

Safety Warnings & Instructions for IQOS ILUMA i

Safety Warnings & Instructions for IQOS ILUMA i PRIME

Safety Warnings & Instructions for IQOS ILUMA i ONE

IQOS ILUMA and lil SOLID Ez Consumer Rights

Battery Degradation

IQOS, and lil SOLID devices, including holders, contain a lithium-ion battery. The lithium-ion battery in the devices is a consumable component that degrades with usage and age. This is a natural process common to all rechargeable lithium-ion batteries. As the battery ages, the active ingredients inside the battery become less capable of retaining energy, resulting in a permanent decrease in maximum battery capacity and usable energy. In addition, the active ingredients become less effective in delivering energy, resulting in a decrease of the battery’s ability to provide sufficient power for electronic device components to operate. As a result, where relevant, the duration of experience may appear to be shorter, the number of puffs or experiences with one full charge may appear to be fewer, the second consecutive use might be shorter or missing, or some device features.

The battery is a chemical system that requires certain temperature ranges during charge and discharge to work optimally and minimize battery capacity degradation over its lifetime. Although your device has a specific operating range within which the device will function, operating at the extreme ends of this range will degrade your battery faster. Your device comes with customized software to control the charging parameters in order to maximize the life of your device. These algorithms can support the longevity of your battery life, but they can still never fully mitigate the normal aging mechanisms of lithium batteries. High and low temperature operation of your device will accelerate the natural degradation of your battery. Even if you do not use your device the batteries contain chemical systems which can still degrade over time. In order to slow the battery degradation process, we recommend charging your device within the recommended temperature zone, not keeping it discharged for long periods of time.

Please read more on important information in FAQ here.

Is using IQOS safe or risk-free? No. While switching completely to IQOS presents less risk to your health, IQOS is not risk-free and delivers nicotine, which is addictive. The best option is to quit tobacco and nicotine use altogether. However, switching completely to IQOS is a better choice than continuing to smoke.

Is nicotine harmful? Nicotine is addictive. However, it is not the main cause of smoking related diseases. IQOS delivers nicotine in a comparable way to cigarettes. Our clinical studies show that the amount and rate of nicotine absorbed when using one tobacco stick with IQOS is comparable to that of smoking one cigarette.

What is the totality of evidence you refer to when claiming that switching to IQOS presents less risk than continued smoking? The totality of evidence includes PMI’s clinical data (we conducted 10 clinical studies with thousands of participants in the US, UK, Japan and Poland), aerosol chemistry, and data from 18 nonclinical studies. The totality of evidence demonstrates that switching completely to IQOS, while not risk-free, presents less risk of harm compared with continuing to smoke cigarettes.

How do you measure IQOS emissions, which you claim are reduced on average by 95% compared to the smoke of cigarettes? We state that IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes. The percentage (95%) refers to the average reduction of the levels of constituents (excluding nicotine) prioritized for action by renowned public health organizations such as the WHO and the US FDA, and which are found in IQOS tobacco vapor, when compared to the smoke from a reference cigarette. The exact percentage reduction depends on the specific list being referenced. To this effect, we collect the tobacco vapor and smoke under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff) using a comparison on a per stick basis. Reduction calculations exclude nicotine.

What is the reference cigarette you refer to as compared to cigarette smoke? The reference cigarette is the cigarette independently designed by the University of Kentucky in the US for scientific research purposes. It is a comparator commonly used in tobacco research, which allows the data of a given study to be compared to that of another study. These research cigarettes are not commercially available to consumers.

How do you measure the number of IQOS users? We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

What is the metal inside SMARTCORE STICKS^TM tobacco sticks? Should I be concerned? SMARTCORE STICKS^TM tobacco sticks are designed to be used only with IQOS ILUMA devices that have SMARTCORE INDUCTION SYSTEM^TM, which uses a metal heating element coated with stainless steel and placed inside a SMARTCORE STICKS^TM tobacco stick for heating of tobacco. SMARTCORE STICKS^TM tobacco sticks should be kept out of reach of children and pets at all times and should not be taken apart, as the metal heating element has sharp edges. Swallowed SMARTCORE STICKS^TM tobacco sticks can cause serious injury to internal organs due to the presence of this metal heating element. If SMARTCORE STICKS^TM tobacco sticks are swallowed, seek medical attention immediately. Always dispose of SMARTCORE STICKS^TM tobacco sticks immediately after use according to local waste disposal regulations.

You will find consumer communication around the website and in other touchpoints that come from the following sources for IQOS products:

IQOS ILUMA provides cigarette-like satisfaction.*

* Source: Based on clinical studies, aerosol chemistry and declaration of satisfaction level from 600 adult consumers in Japan, 2022.

Cigarettes produce tar - IQOS doesn’t.

Tar is the residue from smoke after a cigarette is burned.
IQOS ILUMA does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*
Switching completely to IQOS is less harmful than continuing to smoke.**

IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive.

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.
** Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

CIGARETTES PRODUCE HIGH AMOUNTS OF CARBON MONOXIDE – IQOS ILUMA DOESN’T
Cigarettes burn tobacco, which produces high amounts of carbon monoxide.
IQOS ILUMA doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS ILUMA is not risk free, and provides nicotine which is addictive.

* We measured the levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine, and these are reduced on average by 95%.

Switching completely to IQOS ILUMA is a better choice to your health than continued smoking.*

Important information: IQOS ILUMA is not risk-free, and provides nicotine which is addictive.

* Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Switching completely to IQOS ILUMA is less harmful than continuing to smoke.*

Important information: IQOS ILUMA is not risk-free, and provides nicotine which is addictive.

* Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

The majority of smokers who switch to IQOS completely quit cigarettes.*

* PMI Financials or estimates, IQOS user panels and PMI Market Research.

You will find consumer communication around the website and in other touchpoints that come from the following sources for lil SOLID products:

Consumers who use lil SOLID EZ say their breath smells better than it did with cigarettes.*

*87% agreement amongst 351 adult consumers in Russia, 2021.

lil SOLID EZ is a better choice than continued smoking.

Important information: lil SOLID EZ is not risk-free.

lil SOLID EZ emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Important Information: It does not necessarily equal a 95% reduction in risk. lil SOLID EZ is not risk-free.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine.

lil SOLID EZ produces less smell than cigarettes.*

*91% agreement amongst 351 adult consumers in Russia, 2021.

lil SOLID EZ leaves less lingering odor on my hands, hair and clothes than cigarettes.*

*90% agreement amongst 351 adult consumers in Russia, 2021.

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