A better choice backed by science

Together we have one big goal - to create a smoke-free world, by offering adult smokers around the world, who do not want to quit smoking, better options than continuing to smoke cigarettes. Thank you for helping us do that.

That’s why we made...

IQOS, a product created by combining science, technology, and vision.

We believe that only science can change the lives of millions of smokers who would otherwise continue to smoke.

That's why our scientists are working on an important idea: developing less harmful alternatives to cigarettes. Hundreds of scientists and engineers in global research and development centers are dedicated to developing a device that heats but doesn’t burn tobacco.

And that means…


No combustion and less harmful ingredients.

The taste of real heated tobacco is different from that of a cigarette, but IQOS releases 95% less harmful ingredients*, making it a better choice than continuing to smoke cigarettes.

Important information: This does not necessarily mean a 95% risk reduction. IQOS is not a risk-free product and releases addictive nicotine. For adults only.

*"95% less" represents an average reduction in the level of the entire range of harmful compounds (excluding nicotine) compared to the smoke of the reference cigarette (3R4F).

View important information at iqos.rs.



Spread the good word and encourage better choices

Join the Refer a friend program and invite your friends, who are smokers of legal age, to join you. Not only will you help your friend switch to a better alternative than continuing to smoke, but you will have the opportunity to discover the world of additional IQOS benefits and experiences created for you.



myIQOS team

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More to discover with myIQOS​
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.​