A better choice backed by science

Together we have one big goal - to create a smoke-free world, by offering adult smokers around the world, who do not want to quit smoking, better options than continuing to smoke cigarettes. Thank you for helping us do that.

That’s why we made...

IQOS, a product created by combining science, technology, and vision.

We believe that only science can change the lives of millions of smokers who would otherwise continue to smoke.

That's why our scientists are working on an important idea: developing less harmful alternatives to cigarettes. Hundreds of scientists and engineers in global research and development centers are dedicated to developing a device that heats but doesn’t burn tobacco.

And that means…

No combustion and less harmful ingredients.

The taste of real heated tobacco is different from that of a cigarette, but IQOS releases 95% less harmful ingredients*, making it a better choice than continuing to smoke cigarettes.

*"95% less" represents an average reduction in the level of the entire range of harmful compounds (excluding nicotine) compared to the smoke of the reference cigarette (3R4F).

View important information at iqos.rs.

Reach higher IQOS CLUB level faster

Get your 2 IQOS CLUB points, because at IQOS CLUB you can expect new and interesting benefits that we have designed just for you. With each point, your higher status is getting closer, and along with it come new exclusive benefits.

Your IQOS team