Recommend a Better Alternative

Congratulations on making the decision to choose a smoke-free future.

We invite you to join the Recommend to friends program and invite your friends, who are smokers of legal age, to join you. Not only will you help your friend switch to a better alternative than continuing to smoke, but you will have the opportunity to discover the world of additional IQOS benefits and experiences created for you.

By your example, you already influence the better choice of your friends, but it is always good to share with them the reasons why you use IQOS:

IQOS heats tobacco instead of burning it, meaning no fire, ash or smoke. This makes IQOS a better choice compared to continuing to smoke cigarettes.

With IQOS, there is no smoke or secondhand smoke. It produces tobacco vapor that contains significantly fewer harmful ingredients*, which means less impact on the air around you and others compared to cigarette smoke.

*Average reduction in levels of a range of harmful compounds (including nicotine) compared to reference cigarette smoke.

Tar is the residue from smoke after burning a cigarette. IQOS creates an aerosol residue that is fundamentally different from tar and contains significantly lower levels of harmful ingredients.* Switching completely to IQOS is less harmful than continuing to smoke cigarettes.**

* Average reduction in levels of a range of harmful compounds (excluding nicotine) compared to cigarette smoke.

** Source: Based on overall evidence available for IQOS compared to continued smoking.

TOGETHER. FORWARD.

myIQOS tim