IQOS – A world without tobacco smoke through science

Science and technology are dispelling misconceptions this time as well.

That's why we called on Milan Popović, a science communicator known for bringing science closer to different age groups and making it interesting. Through scientific demonstrations at the IQOS Boutique in TC Gallery, he explained in an accessible and simple way why IQOS is a better choice than continuing to smoke cigarettes.

In one of the demonstrations, he compared the changes that IQOS aerosol leaves when passed through a white cotton ball with the changes caused by the smoke of 20 cigarettes on the same material. Cigarettes left a strong color and smell on the cotton wool, while this was not the case with IQOS aerosol.

Milan obtained the nugget of tar that was exposed on this occasion by filtering the smoke of 400 cigarettes through several liters of water in order to eventually eliminate the water by evaporation and obtain the tar as a dry residue. And part of this amount of tar remains in the smoker's lungs because tar is a product of cigarette combustion.


Tar is a product of cigarette combustion. IQOS does not create tar, it heats the tobacco instead of burning it. It creates an aerosol residue that is fundamentally different from tar and contains significantly lower levels of harmful ingredients.* Switching entirely to IQOS is less harmful than continuing to smoke cigarettes.**

Important information: The absence of tar does not mean that IQOS is a risk-free product. IQOS releases nicotine, which is addictive. For adults only.

*Average reduction in levels of a range of harmful compounds (excluding nicotine) compared to cigarette smoke.

**Source: Based on overall evidence available for IQOS compared to continued smoking.

Watch the atmosphere in the IQOS Boutique and scientific demonstrations in the video below:

IQOS is not a risk-free product and releases nicotine, which is addictive. For adults only.

Together Forward

Your IQOS Team

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This product is not risk-free and delivers nicotine, which is addictive. For adult use only.​