The science and research behind IQOS.
Scientific programme.
Is IQOS less harmful?
IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.*
| Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free. |
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.
Clinical studies
IQOS satisfaction.
Our clinical study participants who switched to IQOS also report that IQOS provides comparable levels of satisfaction as cigarettes. This supports our view that heated tobacco has the potential to be an acceptable alternative for adult smokers who would otherwise continue to smoke. Based on all the scientific evidence, we are confident that switching completely to IQOS is less harmful than continuing to smoke cigarettes. However, and this is important: IQOS is not risk-free and the reduction in risk also depends upon each individual’s smoking history. The absolute best choice remains to quit tobacco and nicotine use altogether. IQOS is not an alternative to cessation. It delivers nicotine, which is addictive.
Dugoročne studije
The result.
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive.
* Based on the totality of evidence available for IQOS in comparison with continuing to smoke. See Important Information.
