What is IQOS?
Why switch to IQOS?
We move forward, we IQOS
Discover the science behind IQOS
Care and privilleges
What is IQOS?
Why switch to IQOS?
We move forward, we IQOS
Discover the science behind IQOS
Care and privilleges
17/01/2023
19/04/2021
Celebrating IQOS Birthday with special offers.
15/11/2020
A key milestone: the FDA concludes that switching completely to IQOS reduces your body’s exposure to harmful and potentially harmful chemicals.
15/11/2020
The taste of real tobacco, without fire, ash and cigarette smoke, with advanced technology and recognizable style.
15/11/2020
The US Food and Drug Administration (FDA) has issued its decision that IQOS, a product of Philip Morris, that heats, but does not burn tobacco, can be classified as a "modified risk tobacco product" (MRTP).
15/11/2020
Scientific studies show that certain tobacco products, such as e-cigarettes and devices that heat tobacco, are far less harmful than classic cigarettes.
15/11/2020
Dr. Peter Harper, founder and member of the International Association for the Study of Lung Diseases at a recent online panel discussion on harm reduction, points out that he sees his struggle in cooperation with the tobacco industry.
15/11/2020
Public health experts accuse tobacco smoke, not nicotine, of causing thousands of fatalities from smoking cigarettes every day.
15/11/2020
The results of a study by the British University of Dundee confirm that replacing classic cigarettes with proven alternatives in just one month can show a positive impact on the health condition of smokers.
15/11/2020
The US Food and Drug Administration (FDA) confirmed that IQOS, a tobacco heating device, complies with the principle of public health protection and approved its sale in the USA.
15/11/2020
Switching to IQOS poses a lower risk of harm compared to smoking classic cigarettes, according to a six-month clinical study by Philip Morris (PMI) conducted in the United States.
15/11/2020
Several independent studies conducted within scientific institutions in the UK and the US confirm that reliable electronic devices, as well as tobacco alternatives that heat tobacco, are a much better solution for smokers than traditional cigarettes.
01/07/2021
We listen to your needs, and that is why we created a Click & Collect service in the IQOS Virtual Store.