The all-new IQOS ILUMA with tobacco stick specially designed for IQOS ILUMA devices takes heated tobacco to the next level of tobacco experience. Its innovative SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the tobacco stick, instead of burning it, for an altogether better, cleaner and more pleasurable experience. On top of all that, it continues to emit on average 95% lower levels of harmful chemicals than cigarettes.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

Innovative technology enhances and elevates your tobacco moments, while intuitive features and customization allow you to personalize your device to your tastes and needs. Plus, with our round-the-clock online troubleshooting tools, expert care and exclusive experiences to unlock, enjoy support and privileges that can inspire you.

IQOS ILUMA^TM is designed to be used only with tobacco sticks specialy designed for IQOS ILUMA devices. Do not use IQOS ILUMATM and tobacco sticks specialy designed for IQOS ILUMA devices with previous IQOSTM generations, as this may cause damage to your device. Do not ingest or disassemble tobacco sticks specialy designed for IQOS ILUMA devices. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.

No burn. No smoke. No ash. Curious?

No burn. No smoke. No ash. Curious?

What colours does the IQOS ILUMA PRIME come in?