IQOS is not a smoking cessation device, but a better choice for adult smokers who want to continue using tobacco products and enjoy the real taste of tobacco without the inconvenience that cigarettes have, such as tobacco smoke and ash. IQOS is not risk-free, so complete cessation of tobacco use is the best way to reduce the health risks associated with tobacco.
IQOS is a tobacco product that contains nicotine. Although not the primary cause of smoking-related diseases, nicotine is addictive. IQOS is a product that is not without risks. If a smoker or user of other tobacco products has a health problem, we advise you to follow the medical advice of a doctor or other healthcare professional, including advice on whether to stop using tobacco and other nicotine products. If there are concerns about the health consequences of smoking or the use of tobacco products, the best completely stop using tobacco and nicotine. Certain people, including pregnant or breastfeeding women, as well as people with heart disease, high blood pressure or diabetes, should not use tobacco or nicotine-containing products. Minors in particular should not have access to nicotine-containing products.
No, IQOS is not an electronic cigarette, but an electronic device that heats and not burns tobacco, releasing an aerosol from real tobacco. Unlike electronic cigarettes that use a liquid solution which contains nicotine and flavors with other substances, IQOS is a device used with real tobacco.
IQOS has a significantly lower impact on indoor air than cigarettes. In a study conducted at a PMI specially equipped indoor air quality control facility, post-IQOS usage and cigarette data were compared with air reference values. Out of the 22 measured markers, the levels of 20 did not increase compared to the reference ones after using IQOS. The findings suggest that when IQOS was used, changes were detected that remained well below the acceptable thresholds defined by international standards. Given that nicotine is addictive in non-combustible tobacco products, this product is not without risks.
There is 12 years of scientific research behind IQOS. Since 2008, PMI has published more than 340 peer-reviewed publications in scientific journals related to potentially reduced risk products compared to conventional cigarettes. PMI is committed to transparency. All research is publicly available on the website www.pmiscience.com. PMI registers all its clinical studies at ClinicalTrials.gov. Previous research shows that IQOS does not produce any additional harmful substances at levels that are considered harmful in relation to cigarettes. The six-months results of a clinical study conducted on 984 adult smokers in the United States show that the use of IQOS poses a lower health risk than continued smoking. In this clinical study, eight health indicators/markers were measured that are known to change positively when smoking cessation. It was noticed that after the transition from smoking to non-combustible tobacco product during 6 months, all these indicators change in the same direction as they do when there is smoking cessation, and five of them are statistically significant.
IQOS is a revolutionary way to enjoy tobacco for those adult smokers who would otherwise continue to smoke. IQOS uses heating tobacco sticks, which contain tobacco and provide real tobacco taste with a cigarette like satisfaction. Because IQOS heats tobacco instead of burning it, it generates no fire, no ash and no smoke. (Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.)

IQOS and its portfolio can be found in IQOS stores. To find the nearest store please visit the webpage Store locator.

IQOS is available in the following countries*: Albania, Andorra, Armenia, Aruba, Austria, Belarus, Bosnia & Herzegovina, Bulgaria, Canary Islands, Canada, Colombia, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Dominican Republic, Estonia, France, Georgia, Germany, Greece, Guatemala, Hungary, Italy, Israel, Japan, Jordan, Kazakhstan, Korea, Kuwait, La Reunion, Lebanon, Latvia, Lithuania, Malaysia, the Maldives, Monaco, Mexico, the Netherlands, New Zealand, North Macedonia, Moldova, Monaco, Montenegro, the Netherlands, Palestine, the Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Slovak Republic, Slovenia, South Africa, Spain, Sweden, Switzerland, Ukraine, the United Arab Emirates, Turkish Cyprus, Ukraine, the United Kingdom, the U.S and in some Duty Free shops.
Keep IQOS away from water, direct sunlight, and/or heat. Do not leave IQOS device for an extended period of time in a hot place, such as inside a car, as the battery or electronics may be damaged or significantly deteriorated
If your IQOS device is not working, simply perform a reset. Still no luck? Please contact Customer Care: By phone (free call): 0800 800 808 By email: contact.rs@iqos.com Working hours of call center: Monday - Saturday: 09:00 - 21:00 Sunday: 10:00 - 18:00
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.​